Video Streaming Fragmentation Continues

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Have U.S. televised programming consumers reached a tipping point when it comes to their preference of streaming video platforms versus linear, traditional platforms?


With one trade publication noting how NBC won Premiere Week with “an infinitesimal 1.1 demo rating,” new research fromĀ Horowitz Research illustrates just how dominant SVOD, AVOD, OTT and Connected TV already are in the 50 states and its territories.

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