TEGNA‘s “premium” CTV/OTT advertising platform for regional and local advertisers has a new head of sales and VP who is enjoying his first week on the job.
It’s an individual with nearly two decades of experience in national TV ad sales.
Settling in to his new New York-based office at Premion is John Vilade. He comes on board after most recently serving as Chief Revenue Officer at TRUSTX.
Vilade is now responsible for leading Premion’s national and regional sales organization and driving revenue growth, go-to-market development and execution.
He reports to Premion President Jim Wilson, who says, “Premion is entering a new phase of accelerated momentum, market innovation and leadership. As we scale the business to its next level and bring deeper expertise to better serve local and regional advertisers, John brings an impressive track record of leading high performing traditional and digital media advertising teams at world-class media companies and start-ups. I’m confident he will be a tremendous asset for driving Premion’s next chapter of streaming advertising growth.”
At TRUSTX, Vilade served as a founding executive for the high-profile programmatic digital advertising marketplace start-up, where he led national sales, strategy and development in partnership with many of the world’s leading broadcasters and publishers. Previously, Vilade led sales, strategy and revenue growth with leading media and entertainment organizations, such as NBC Universal, CBS Local and Discovery Communications and was an early sales leader for several years at Hulu, where he scaled national, local, multicultural and upfront advertising sales.
Premion launched in November 2016.