‘Voluntary, Market-Driven’ Next-Gen TV Standard Deployment OK’D


WASHINGTON, D.C. — After nearly four hours in Room TW-C305 of the FCC’s headquarters at The Portals, broadcast TV companies received an expected and anticipated thumbs up to take a leap into the future.

In a 3-2 party-line vote, TV broadcasters may now move forward with their use of the Next Generation television transmission standard known as ATSC 3.0 “on a voluntary, market-driven basis.” Dissenting Democratic FCC Commissioner Jessica Rosenworcel was particularly vocal in her opposition, saying it will harm consumers’ wallets.

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