VoodooVox (www.voodoovox.com), developers of In-Call Media and operators of In-Call Network, announced Jones MediaAmerica has been awarded a three-year contract to serve as the exclusive In-Call Media sales rep for US-based radio and television broadcasters. The agreement is expected to generate 2.3M in ad sales for VoodooVox over the first year, and more than 10m over the course of the entire contract. In-Call Media inserts ad-supported audio content directly into the call stream of high-call volume companies before they answer the phone. Currently integrated into hundreds of leading telecom "publishers" generating 300 million calls monthly, the VoodooVox In-Call Network is creating new revenue for IDT, Univision, Virgin Mobile, Nokia, Microsoft and Showtime, among others.
Said Gary Schonfeld, president, Jones MediaAmerica: "Radio stations have a unique relationship with their audience, millions of whom interact with the stations by phone on a daily basis. In-Call Media represents the perfect way to reach this audience with unique material, such as targeted marketing messages to ad-supported mobile content like ringtones, games and graphics, and even full music tracks."