Vsurance, provider of pet health insurance, has launched a national radio campaign on CBS and CNN Radio beginning immediately. Company Ads will also be featured on XM. The campaign will focus on Vsurance’s unique comprehensive pet health insurance programs, such as its Get HIP, as well as the company’s opportunity in the burgeoning pet health insurance industry. 15 and 30 second commercials highlighting the company’s products and investment opportunity air on mostly LA stations including KFWB-AM, KLSX-FM, KNX-AM, KROQ-FM, KRTH-FM, KTWV-FM and KFM-FM. The radio effort is part of a larger campaign which also utilizes television, print and outdoor.