VT Broadcaster Talk To Local TV On Marketron Troubles


As has been reported by Streamline Publishing’s Radio Ink, radio stations that are clients of Marketron have been impacted by a weekend incident that saw Russian hackers invade the ad scheduling software business, crippling operations.

Among those impacted: Hall Communications. And, the stations’ Executive VP and Burlington, Vt., General Manager went to Gray Television-owned WCAX-3 to share how the Marketron troubles directly impacted their operation.

“It started with an email on Sunday night that you really don’t want to get,” Dan Dubonnet of Hall told WCAX’s news team. “I have a crackerjack staff, so thank god we have figured out ways around it, but it is very time-consuming and we are just trying to make sure the right commercials air at the right time.”

That’s the big problem associated with the Marketron hack — commercials airing at the right time. Dubonnet hasn’t experienced anything like this before across his 40+ -year career, he said.

Marketron, WCAX said, “helps companies manage their advertisements using automation to make a once lengthy process much faster.”

The cyberattack launched by the Russian outfit BlackMatter made that very difficult.

According to WCAX, Steve Cormier of Radio Vermont says their Morrisville station, WLVB-FM 93.9, was impacted, with the station’s manager “scrambling” to get ads on the air.

“All of a sudden it’s more manual than it is just inputting things in and letting things show up where they’re supposed to show up. You really have to do the hard work once again to make sure there’s separation of commercials or categories,” Cormier said to WCAX.

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