VuClip Integrates Bitmovin’s Video Encoder on Google Cloud


Bitmovin, known for its online streaming video technology, has announced that VuClip, which delivers on-demand entertainment to emerging markets, has achieved “scalable, high-performance video encoding” with Bitmovin’s products on Google Cloud.

The deployment is part of a new Bitmovin service offering, “Bitmovin Cloud Connect,” that enables over-the-top (OTT) content providers such as VuClip to deploy the company’s cloud-agnostic encoding solution on all existing cloud platforms.

VuClip delivers on-demand entertainment to active users in emerging markets such as India, Southeast Asia, Africa, and the Middle East.

Bitmovin was able to achieve scalable high-performance encoding on Google Cloud by increasing VuClip’s probability of securing and using preemptive virtual machines (VM). Bitmovin does this through segmented transcoding, which enables VuClip to utilize Google Cloud virtual machines in parallel and reduce the cost of encoding. Bitmovin’s API is designed to efficiently move data with varying amounts of excess capacity so that less data is stored and less bandwidth used to distribute  acceptable, high quality video across CDN to diverse audiences.

The Bitmovin encoding solution is cloud-agnostic and supports multiple codecs such as H.264/AVC, H.265/HEVC, VP8, VP9, and AV1. It also offers advanced features such as per-title and three-pass encoding to guarantee that the streaming service is providing the lowest possible bitrate on video assets. These features ensure the delivery of video despite bandwidth restrictions. Bitmovin also releases SDKs that developers can customize enabling flexibility and fastest time to market.