Wall Street Not ‘Buying’ Nielsen Q4 Results

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“In Watch, we had a strong year,” Nielsen CEO Mitch Barns said of his company’s audience measurement segment that includes its TV and radio ratings services.


But, Nielsen’s struggles continue in its Buy segment, which offers marketers and retailers insight on consumer purchasing behavior.

These challenges have led to a sell-off of Nielsen shares less than an hour into Thursday’s trading on Wall Street, with NLSN off nearly 5% as of 10:10am Eastern.

At the Closing Bell, Nielsen was off a steep 9.7%, to $33.90.

Why? Nielsen’s net income slid despite a net revenue rise.

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