WARC: 2021 Was The Strongest-Ever Year For Global Marketing Dollars


If 2021 wasn’t a big year for your radio or television stations, with respect to advertising dollars and reaping stronger-than-ever marketing budgets, then the forthcoming years may be cloudy unless strong growth beyond retransmission fees for broadcast TV and political dollars for over-the-air television and radio no longer drive revenue.

That’s perhaps the biggest takeaway from the just released WARC Global Marketing Index for 2021.

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