WARC Global Ad Trends: Linear TV Advertising Slides


International marketing intelligence service WARC‘s latest Global Advertising Trends report has been released. In it, WARC outlines “the new, long-term shifts in e-commerce, social media, online video and gaming for brands and consumers.”

What’s the key takeaway for broadcast media executives? Linear television advertising plummeted, making retransmission consent revenue more essential than ever in the U.S.

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