Warner Home Video picks DG FastChannel, Unicast for rich media ads


DG FastChannel, a major provider of digital media services to the advertising and broadcast industries, and Viewpoint Corporation , a leading Internet marketing technology company, today announced a deal to power Warner Bros. upcoming Premium Rich Media (PRM) ad campaigns. Warner Bros. will work with DG FastChannel and Unicast to promote new DVD releases for worldwide distribution in both traditional and online media channels.

DG will handle the television distribution of broadcast ads, and Unicast will create unique PRM interactive ads for this campaign. Warner Bros. will leverage the Unicast 3D Video Cube ad format to create a rich media ad campaign for several new DVD releases during the holiday gift giving season. The Unicast 3D Video Cube will be launched to promote the Blade Runner 5-Disc Ultimate Collector’s Edition DVD release, as well as the Harry Potter DVD release.

The Unicast rich media team will take movie trailers digitized by DG FastChannel to create interactive ads which will feature movie clips, sweepstakes, as well as an option to click to buy the DVD. These PRM ads will run both domestically and internationally across multiple publishers.