WAY-FM Completes Portland, Ore. Upgrade


PORTLAND, ORE. — Until now, local listeners to nationally distributed Christian Contemporary network WAY-FM relied on a Class C1 facility emanating from a tower due east of the metro, toward Hood River.

A co-channel FM translator in Forest Park went dark, causing reception difficulties in such western communities as Beaverton.

That problem has just ended, as the broadcast ministry headed by President/CEO John Scaggs has closed on its acquisition of station most recently leased by Alpha Media.

The broker of record: Kalil & Co.

As RBR+TVBR first reported on June 53 Horizons Media agreed to sell Class C3 KWEE-FM 96.3, licensed to West Linn, Ore., to the Colorado Springs-based non-secular broadcast outfit.

It is paying $3.5 million to acquire KWEE, and is shift its “WAY-FM” programming from now-defunct FM translator K283BL — at 104.5 MHz — and KXXP-FM 104.5 in White Salmon, Wash., to the better broadcast home.

That’s because KWEE, moved in to the metro in September 2015 from north-Central Oregon, covers the entire Portland area from a tower site in Southwest Portland.

On Wednesday, 3 Horizons closed on the sale of KWEE.

It formally concluded the use of the station by Portland-based Alpha Media, which had an LMA allowing it to serve the Rose City with CHR/Rhythmic programming, under the “WE” brand.

Now, “WE” has moved to K275CH, which had been used to bring Sports KXTG-AM 750 “The Game” to FM radio listeners. That simulcast has been ended.

At 99 watts, one may wonder about KWEE’s future. However, thanks to terrain and its urban programming, those worries aren’t necessary. As RBR+TVBR reported in July, Portland is home to more full-market LPFMs and FM translators than any other major market, and with a tower due west of the Pittock Mansion shared with Adult Alternative sibling KINK-FM, K275CH easily covers the Portland metropolitan area, with the lone exception points east, including Gresham.

Reporting by Walter Bott, in Northeast Portland, and Adam Jacobson, in Boca Raton, Fla.

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