WCAR rebrands as NBC Sports Radio 1090


NBC Sports RadioAs we reported, ESPN Radio is moving from Birach Broadcasting’s WCAR-AM Detroit to Greater Media’s WMGC-FM. NBC Sports Radio, the JV between Dial Global and NBC Sports Group, has signed WCAR to its affiliate list.  WCAR is completely rebranding to NBC Sports Radio and will be airing nearly a full slate of NBC Sports Radio programming and updates.

“Magic 105″ WMGC-FM will change formats in August to ESPN Radio. That would pit it against WCAR and CBS Radio’s WXYT-FM “The Ticket,” which airs the CBS Sports Radio Network.

“It’s an exciting time for us as we rebrand to NBC Sports Radio – in fact  we have already received tremendous feedback from our listeners and the reaction on social media has been terrific,” said AM 1090’s PD Mark Wilson.  “It is a great addition for Detroit, which is home to some of the most passionate sports fans in the country.”

NBC SPORTS RADIO 1090, formerly ESPN 1090, is the 284th radio station to carry programming from NBC Sports Radio, which features an array of fresh, passionate sports talk personalities, experts and former players and coaches including:

·        Hosts: Erik Kuselias, Brian Kenny, Sports Illustrated’s Chris Mannix, and Eytan Shander,

·        NFL: Donovan McNabb, Mark Malone, Hines Ward, and Rodney Harrison

·        MLB: Bobby Valentine and Chipper Jones

·        NBA: Stan Van Gundy

“As we near a major milestone, adding our 300th station to NBC Sports Radio, we couldn’t be happier to be so tightly affiliated in such an important market like Detroit,” said Chris Corcoran, Dial Global’s Executive VP/GM, Sports.  “We look forward to bringing amazing, full-throttle sports talk to the Motor City.”

“A sports-rabid town like Detroit deserves the very best in sports radio,” said Rob Simmeljkaer, Senior Vice President, NBC Sports Ventures. “We think our line-up will be a great fit.”

“Dial Global is committed to providing the most engaging sports audio experience for our listeners and NBC Sports Radio provides that programming,” said Paul Caine CEO of Dial Global.  “We are thrilled to be able to reach the dedicated fan base in Detroit and give them access to NBC Sports Radio’s world-class sports programming.”


  1. I hope you hire local personalities and discuss local sports issues.
    Without that I don’t think the new branding will succeed. I look forward to your response.

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