With the Fall finales of GLEE and RAISING HOPE and significant gains by its Sunday animation block, FOX ranked No. 1 among Teens, placed second among young adults and finished third among Adults 18-49 last week. Season to date, FOX is holding steady in second place this Fall with a 2.9/8 average among Adults 18-49.
Key weekly highlights: FOX’s Tuesday comedies once again led to a nightly win among Adults 18-49, Adults 18-34, Adults 25-54 and Teens.
GLEE posted a 4.4/13 among Adults 18-49 and was the highest-rated program of the night among Adults 18-49. Among Adults 18-34 and Teens, GLEE was also the highest-rated program of the night for the 10th consecutive Tuesday with originals.
At 9p RAISING HOPE delivered a 2.8/8 among Adults 18-49, up +4% from the previous week (2.7/7), its highest rating since week two among Adults 18-49 and Total Viewers (since 9/28/10).
On Saturday, COPS and AMERICA’S MOST WANTED gave FOX a nightly win among all key demos:
Back to back episodes of COPS at 8p and 8:30p each ranked No. 1 in their respective time periods among Adults 18-49, Adults 18-34 and Adults 25-54.
At 9p, AMERICA’S MOST WANTED ranked No. 1 in its hour among Adults 18-49, Adults 18-34, Adults 25-54, Teens and all key male and female demos.
Sunday’s Animation Domination originals achieved double-digit weekly gains:
THE SIMPSONS at 8p delivered a 3.2/8 among Adults 18-49 and ranked No. 1 in the half hour among Teens.
At 8:30p an hour-long FAMILY GUY posted a 3.9/9 among Adults 18-49, up +18% from its last telecast (3.3/8 on 11/21/10).
AMERICAN DAD followed with a 3.1/7 among Adults 18-49, its highest rating this season and up +24% compared to the previous week (2.5/6).
10/11 FOX Scripted Programs: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 11/28/10), FOX’s scripted original programs have shown significant increases among Adults 18-49:
10/11 Season thru 11/28 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
House 3.8/10 5.1/13 +34%
Lie to Me 1.9/5 2.5/6 +32%
Glee 4.9/14 6.1/16 +24%
Raising Hope 2.7/7 3.2/8 +19%
Running Wilde 1.6/4 1.8/5 +13%
Human Target 1.8/5 2.3/7 +28%
Bones 2.6/8 3.4/10 +31%
Fringe 1.9/5 2.7/7 +42%
Good Guys 0.7/2 1.0/3 +43%
Simpsons 3.6/9 4.0/10 +11%
Cleveland 3.0/7 3.2/8 +7%
Family Guy 3.8/9 4.6/10 +21%
American Dad 2.7/6 3.0/7 +11%
10/11 FOX Scripted Programs: Live +7 in Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 11/28/10), FOX’s scripted original programs have shown significant increases among Total Viewers:
10/11 Season thru 11/28 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
House 10.1 12.7 +26%
Lie to Me 5.4 7.1 +31%
Glee 11.7 14.2 +21%
Raising Hope 6.3 7.2 +14%
Running Wilde 3.8 4.2 +11%
Human Target 6.6 7.9 +20%
Bones 9.5 11.5 +21%
Fringe 5.1 6.9 +35%
Good Guys 2.5 3.2 +28%
Simpsons 8.0 8.7 +9%
Cleveland 6.4 6.9 +8%
Family Guy 7.8 9.1 +17%
American Dad 5.7 6.3 +11%
Weekly Program Rankers***
FOX had 4 of the Top 20 programs among Adults 18-49: GLEE (No. 2), FAMILY GUY (No. 5), THE SIMPSONS (No. 15) and AMERICAN DAD (No. 17).
FOX had 5 of the Top 20 programs among Adults 18-34: FAMILY GUY (No. 2), GLEE (No. 3), AMERICAN DAD (No. 5 tie), THE SIMPSONS (No. 5 tie) and RAISING HOPE (No. 16).
FOX had 6 of the Top 20 programs among Teens: GLEE (No. 2), FAMILY GUY (No. 3), THE SIMPSONS (No. 4), AMERICAN DAD (No. 5), RAISING HOPE (No. 6) and THE SIMPSONS SP- 730P (No. 9).
FOX had 1 of the Top 20 programs among Total Viewers: GLEE (No. 16).
***Weekly Rankers exclude all sports pre- and post-games.
Week 11/22-11/28/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – DECEMBER 6 – 12, 2010
MONDAY
8:00-10:00 AMERICAN COUNTRY AWARDS (S): (A18-49: 1.5/4, 6.0 Mil Total Viewers)
FOX’s AMERICAN COUNTRY AWARDS posted a 1.5/4 among Adults 18-49 with 6.0 Mil Total Viewers. FOX ranked #3 for the night among Adults 18-49.
TUESDAY
8:00-9:01 GLEE: (A18-49: 4.4/13, 11.1 Mil Total Viewers)
9:01-9:30 RAISING HOPE: (A18-49: 2.8/8, 6.9 Mil Total Viewers)
9:30-10:00 RUNNING WILDE: (A18-49: 1.7/4, 4.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 3.3/9, 8.3 Mil Total Viewers)
FOX won the night among Adults 18-49, Adults 18-34, Adults 25-54 and Teens.
GLEE posted a 4.4/13 among Adults 18-49 and was the highest-rated program of the night among Adults 18-49. Among Adults 18-34 and Teens, GLEE was also the highest-rated program of the night as it has been on all its 10 Tuesdays so far this season.
GLEE won the 8p hour among Adults 18-49, Adults 18-34, Adults 25-54 and Teens.
At 9p RAISING HOPE delivered a 2.8/8 among Adults 18-49, up +4% from the previous week (2.7/7), its highest since week two in Adults 18-49 and Total Viewers (since 9/28/10). RAISING HOPE ranked #1 in the half hour among Adults 18-34 and Teens and #2 among Adults 18-49.
RUNNING WILDE at 9:30p posted a 1.7/4 among Adults 18-49, up +21% from the previous week (1.4/4), and earned its highest Total Viewers since week two (9/28/10). RUNNING WILDE ranked #4 in the 9:30p half hour among Adults 18-49 and #2 in Adults 18-34 and Teens.
WEDNESDAY
8:00-9:01 HUMAN TARGET: (A18-49: 1.6/5, 5.6 Mil Total Viewers)
9:01-10:00 HELL’S KITCHEN: (A18-49: 2.3/6, 5.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.9/5, 5.5 Mil Total Viewers)
HUMAN TARGET posted a 1.6/5 among Adults 18-49, same as the previous week. HUMAN TARGET ranked #4 in the hour among Adults 18-49.
HELL’S KITCHEN at 9p posted a 2.3/6 among Adults 18-49 and ranked #4 in the 9p hour among Adults 18-49.
FOX ranked #4 for the night among Adults 18-49.
THURSDAY
8:00-9:00 BONES: (A18-49: 2.2/7, 8.4 Mil Total Viewers)
9:00-10:00 FRINGE: (A18-49: 1.7/5, 4.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 2.0/6, 6.5 Mil Total Viewers)
BONES at 8p posted a 2.2/7 among Adults 18-49, ranking #2 in the 8p hour among Adults 18-49.
At 9p FRINGE posted a 1.7/5 among Adults 18-49 and ranked #4 in the hour among Adults 18-49.
FOX ranked #4 for the night in Adults 18-49.
FRIDAY
8:00-9:00 THE GOOD GUYS (RS): (A18-49: 0.6/2, 1.9 Mil Total Viewers)
9:00-10:00 THE GOOD GUYS: (A18-49: 0.7/2, 2.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 0.6/2, 2.1 Mil Total Viewers)
An encore at 8p and an original telecast at 9p of THE GOOD GUYS posted a 0.6/2 and 0.7/2, respectively.
FOX ranked #5 for the night in Adults 18-49.
SATURDAY
8:00-8:30 COPS: (A18-49: 1.5/5, 4.5 Mil Total Viewers)
8:30-9:00 COPS (R): (A18-49: 1.7/6, 5.0 Mil Total Viewers)
9:00-10:00 AMERICA’S MOST WANTED: (A18-49: 1.8/6, 5.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.7/6, 5.1 Mil Total Viewers)
COPS at 8p and 8:30p each ranked #1 in their respective time periods among Adults 18-49, Adults 18-34 (tie at 8p) and Adults 25-54. COPS in each half hour ranked #1 among all male demos (and Women 18-49 (tie) and Women 18-34 at 8:30p).
At 9p, AMERICA’S MOST WANTED ranked #1 in its hour among Adults 18-49, Adults 18-34, Adults 25-54, Teens and all key male and female demos.
FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34, Adults 25-54, Teens (tie) and all key male and female demos.
SUNDAY
7:00-7:20 RUNNING WILDE (RS): (A18-49: 0.6/2, 1.6 Mil Total Viewers)
7:20-7:28 RUNNING WILDE (RS): (A18-49: 1.0/3, 2.8 Mil Total Viewers)
7:28-7:59 SIMPSONS (RS): (A18-49: 1.6/4, 3.8 Mil Total Viewers)
7:59-8:30 SIMPSONS: (A18-49: 3.2/8, 7.2 Mil Total Viewers)
8:30-9:31 FAMILY GUY: (A18-49: 3.9/9, 8.0 Mil Total Viewers)
9:31-10:00 AMERICAN DAD: (A18-49: 3.1/7, 6.2 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 2.8/7, 5.9 Mil Total Viewers)
THE SIMPSONS at 8p delivered a 3.2/8 among Adults 18-49 and ranked #3 in the half hour among Adults 18-49 and #1 in Adults 18-34 (tie) and Teens.
At 8:30p an hour long FAMILY GUY did a 3.9/9 among Adults 18-49, up +18% from its last telecast (3.3/8 on 11/21/10). FAMILY GUY ranked # 2 in the hour among Adults 18-49, Adults 18-34 and Teens.
AMERICAN DAD at 9:30p delivered a 3.1/7 among Adults 18-49, its highest so far this season and up +24% compared to last week (2.5/6). AMERICAN DAD ranked #3 in the 9:30p half hour among Adults 18-49 and #2 in Adults 18-34 and Teens.
FOX ranked #3 for the night among Adults 18-49 and #2 in Adults 18-34 and Teens.
DECEMBER 6 – 12, 2010
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 2.0/6 FOX 1.9/6 FOX 5.6
ABC 2.0/6 ABC 1.4/5 ABC 7.0
CBS 2.6/7 CBS 1.7/5 CBS 10.5
NBC 3.0/9 NBC 2.5/8 NBC 8.8
NATIONAL NIELSEN RATINGS FOR THE WEEK OF DECEMBER 6 – 12, 2010
(source: FOX)
