Week 20: ABC touts The Bachelor


ABC’s “The Bachelor” Delivers its 2nd-Best Numbers of the Season

Posting Season-Best Repeat Results, ABC’s “Castle” More Than Doubles
NBC’s Original “Rock Center” in Viewers and Leads by 75% in Adults 18-49

ABC’s “Celebrity Wife Swap” Scores Strong Year-to-Year Slot Gains During its Run

Marking its 2nd-Higest-Ever Repeat Numbers, ABC’s “Body of Proof” Towers Over NBC’s Replay “Parenthood” in Tuesday’s 10pm Hour in Viewers and Young Adults
ABC’s Repeat “Modern Family” Beats Fox’s “Idol”-Driven “Mobbed” in Adults 18-34

ABC’s “Happy Endings” Generates its Most-Watched-Ever Repeat Telecast

ABC’s “Wipeout” Beats Out NBC’s “30 Rock” and “Parks and Recreation” in its Hour

Up Over its Last Original, “Grey’s” Stands as Thursday’s No. 1 Drama in Adults 18-49

“Private Practice” Earns its Top Audience in 4 Weeks and Gains 10% in Adults 18-49

ABC Wins Friday Night in Adults 18-49, Leading the Pack for the 4th Week Running

 In Friday’s 9pm Hour in Adults 18-34, ABC’s “Primetime: What Would You Do?” Defeats CBS’ “CSI: NY,” NBC’s “Grimm” and Fox’s “Fringe” by Double Digits

ABC’s “20/20” Dominates NBC’s “Dateline” in Friday’s 10 O’clock Hour,
Hitting its 2nd-Highest Ratings Among Key Adults Since Mid-October

The “ABC Saturday Movie of the Week: Transformers” Ranks No. 1 in Adults 18-49

WEEK No. 20:

ABC’s “The Bachelor” finished No. 2 in its 2-hour time period with Adults 18-49 (tie), while ranking No. 1 among Adults 18-34 (2.0/6-tie) and all key Women demos (W18-34/W18-49/W25-54).  For the 2nd week running, “The Bachelor” stood as Monday’s No. 1 TV show across the Women demos. 

* In viewers and young adults, “The Bachelor” scored its 2nd-highest numbers this season (8.2 million and 2.6/7). 

“Castle” (10:01-11:00 p.m.)
Marking season-best repeat numbers, ABC’s encore “Castle” more than doubled the audience of NBC’s original “Rock Center with Brian Williams” (6.7 million vs. 3.3 million) in the 10 o’clock hour and beat out the NBC news program by 75% in Adults 18-49 (1.4/4 vs. 0.8/2).

* The replay ABC drama grew its overall audience year to year, rising 8% over its year-ago encore in the hour (6.2 million on 01/31/11).

“Last Man Standing”/”Last Man Standing-8:30PM” (8:00-9:02 p.m.)
At 8:00 p.m., back-to-back encore telecasts of ABC’s “Last Man Standing” grew over the prior week’s repeat episodes in the hour by 6% in Total Viewers (5.6 million vs. 5.3 million) and by 7% in Adults 18-49 (1.6/4 vs. 1.5/4).

* The replay comedies drastically improved the Net’s performance in the hour versus the same night last year by 33% in Total Viewers and by 45% in Adults 18-49 (4.2 million and 1.1/3 on 2/1/11).

“Celebrity Wife Swap” (9:02-10:00 p.m.)
On average during its freshman run, ABC’s “Celebrity Wife Swap” topped Fox’s “Glee”-fueled comedies (“New Girl”/”Raising Hope”) in the Tuesday 9 o’clock hour by 1.2 million viewers (5.6 million vs. 4.4 million) and by 5% in Adults 18-49 (2.1/5 vs. 2.0/5).

* During its run, “Celebrity Wife Swap” improved ABC’s performance in the time slot by 11% in Adults 18-49 (2.1/5 vs. 1.9/5) and by 25% in Adults 18-34 (1.5/4 vs. 1.2/4) over the comparable nights last year with originals of “V.” The ABC unscripted series boosted the hour year to year on 3 of its 4 telecasts in Adults 18-49 and on all 4 telecasts in Adults 18-34.

“Body of Proof” (10:00-11:00 p.m.)
Posting its 2nd-best-ever repeat numbers, ABC’s “Body of Proof” more than doubled the audience of NBC’s encore “Parenthood” in the 10 o’clock hour (+126% – 5.2 million vs. 2.3 million) and beat out the NBC drama by 43% in Adults 18-49 (1.0/3 vs. 0.7/2).

“Modern Family” (9:00-9:31 p.m.)
At 9:00 p.m., ABC’s encore “Modern Family” ran in a near tie for first place among Adults 18-49 with Fox’s “Idol”-fueled original telecast of “Mobbed” (2.7/7 vs. 2.9/8 – pacing within 2-tenths of a rating point), while ranking No. 1 in the half-hour with Adults 18-34 (2.1/6). In addition, the repeat ABC comedy stood as Wednesday’s No. 1 scripted show in Adults 18-49.

* “Modern Family” grew over the prior week’s replay by 18% in Total Viewers (7.6 million vs. 6.5 million) and by 8% in Adults 18-49 (2.7/7 vs. 2.5/6) to hit its 2nd-strongest repeat numbers of the season and 3rd-best ever.

“Happy Endings” (9:31-10:00 p.m.)
ABC’s repeat “Happy Endings” surged week to week by 31% in Total Viewers (5.1 million vs. 3.9 million) and by 12% in Adults 18-49 (1.9/5 vs. 1.7/4), attracting its biggest-ever repeat audience and scoring its 2nd-highest young adult number to date.

“Winter Wipeout” (8:00-9:00 p.m.)
From 8:00-9:00 p.m. against CBS’ top-rated “The Big Bang Theory” and “Rob,” along with Fox’s “American Idol,” ABC’s “Winter Wipeout” beat out NBC’s comedies by wide margins (“30 Rock”/”Parks and Recreation”), leading by 2.6 million viewers (6.0 million vs. 3.4 million) and by 20% in Adults 18-49 (1.8/5 vs. 1.5/4). 

* Despite the stiff time-period competition, “Wipeout’s” audience grew by 5% in viewers (5.8 million to 6.1 million) and by 18% in Adults 18-49 (1.7/5 to 2.0/5) from its first to its second half-hour. 
“Grey’s Anatomy” (9:00-10:02 p.m.)
Surging over its lead-in by 100% to win the 9 o’clock hour in Adults 18-49, ABC’s “Grey’s Anatomy” (3.6/9) defeated CBS’ “Person of Interest” by 9% (3.3/9), Fox’s “Idol”-driven “The Finder” by 50% (2.4/6) and NBC’s comedies (“The Office”/”Up All Night”) by 57% (2.3/6). ABC’s “Grey’s Anatomy” registered as Thursday’s No. 1 drama in the key young adult sales demographic for its 12th straight original telecast this season.

* “Grey’s” was up over its most recent original airing two weeks ago in Total Viewers (+3% – 9.7 million vs. 9.4 million) and Adults 18-49 (+3% – 3.6/9 vs. 3.5/8).

“Private Practice” (10:02-11:00 p.m.)
During the 10 o’clock hour, ABC’s “Private Practice” more than doubled the delivery of NBC’s “The Firm” in Total Viewers (+120% – 6.6 million vs. 3.0 million) and nearly tripled its Adult 18-49 number (+188% – 2.3/6 vs. 0.8/2).  In addition, ABC’s “Private Practice” stood as the No. 1 drama during Thursday’s 10:00 p.m. hour for the 12th consecutive first-run broadcast this season in Adults 18-34 and Women 18-34.  In fact, ABC’s “Private Practice” outdelivered CBS’ “The Mentalist” by 31% in the hour among Adults 18-34 (1.7/5 vs. 1.3/4).

* ABC’s “Private Practice” produced its most-watched telecast in 4 weeks (since 1/5/12) and built 10% in Adults 18-49 over its last original airing two weeks ago.

Up against all-original competition on the evening, ABC finished No. 1 on Friday among Adults 18-49 (1.6/5). In fact, it was the Net’s 4th straight Friday to deliver the No. 1 position against its network rivals. At 10:00 p.m., ABC’s “20/20” qualified as the night’s No. 1 program on the major nets in the key young adult sales demo (1.7/5-tie).

“Shark Tank” (8:00-9:00 p.m.)
During the 8 o’clock hour, ABC’s “Shark Tank” ran in a virtual tie for first place with Fox’s “Kitchen Nightmares” among Adults 18-49 (1.5/5 vs. 1.6/5 – pacing within 1-tenth of a rating point and tied in audience share), while holding double-digit advantages over CBS’ “A Gifted Man” (+15% – 1.3/4) and NBC’s season premiere of “Who Do You Think You Are?” (+25% – 1.2/4). The broad-appealing ABC unscripted series also ranked No. 1 with Adults 25-54 and Women 18-49, as well as standing as the top-rated broadcast show with Teens 12-17.

“Primetime: What Would You Do?” (9:00-10:00 p.m.)
At 9:00 p.m., ABC’s “Primetime: What Would You Do?” earned second place against its network rivals with viewers and young adults, drawing a larger audience than NBC’s “Grimm” (+6% – 5.1 million vs. 4.8 million) and beating out Fox’s “Fringe” by 17% in Adults 18-49 (1.4/4 vs. 1.2/4). In addition among Adults 18-34, ABC’s “What Would You Do?” beat out Fox’s “Fringe” by 11%, NBC’s “Grimm” by 11% and CBS’ “CSI: NY” by 25%.
“20/20” (10:00-11:00 p.m.)
ABC’s “20/20” once again dominated its newsmagazine competition during the 10 o’clock hour with viewers and key adults. ABC’s “20/20” defeated NBC’s “Dateline” by impressive margins in head-to-head competition in Total Viewers (+19% – 5.6 million vs. 4.7 million), Adults 25-54 (+53% – 2.3/6 vs. 1.5/4) and Adults 18-49 (+55% – 1.7/5 vs. 1.1/3). “20/20” featured an in-depth look at marriage and divorce, Hollywood style.

* Surging week to week in Adults 25-54 (+15%) and Adults 18-49 (+13%), “20/20” achieved its 2nd-highest numbers since mid-October – since 10/21/11.

“ABC Saturday Night Movie: Transformers” (8:00-11:00 p.m.)
From 8:00-11:00 p.m. with a rebroadcast theatrical “Transformers” on the “ABC Saturday Movie of the Week,” ABC ranked No. 1 on Saturday in Adults 18-49 (1.0/3-tie). In addition, with the encore movie, ABC also stood as Saturday’s No. 1 broadcaster in Women 18-34, Teens 12-17 and Kids 2-11.

WEEK NO. 20:   ADULTS 18-49            TOTAL VIEWERS
              No.1   NBC 7.7      No.1 NBC    21,420,000
              No.2   FOX 2.4      No.2 CBS     8,370,000
              No.3   CBS 1.8      No.3 FOX     6,790,000
              No.4   ABC 1.5      No.4 ABC     5,080,000
              No.5   CW  0.7      No.5 CW      1,560,000

Source: The Nielsen Company, National, Live+ Same Day Program Ratings, week of 01/30/12. 

(Source: ABC)