Paced by “The Office,” “The Biggest Loser” and “Law & Order: SVU,” all of which ranked among the top 20 programs of the week in adults 18-49, NBC averaged a 1.7 rating, 5 share in adults 18-49 and 6.0 million viewers overall for the week of January 31-February 6, according to in-home viewing figures from Nielsen Media Research.
“The Office” ranked #9 among all primetime programs this week in adults 18-49. Among adults 18-34, “The Office” ranked #5 and was the #2 scripted program of the week, trailing only Super Bowl XLV, the post-Super Bowl telecast of “Glee” and two editions of “American Idol” (rankings exclude football post-game telecasts).
Also ranking among the top programs of the week in primetime’s key demographic of adults 18-49 were “The Biggest Loser: Couples” (#11, tied) and “Law & Order: Special Victims Unit” (#16, tied). With an average 11.0 million viewers overall, NBC’s “Harry’s Law” ranked #14 among all primetime programs this week in total viewers.
Primetime averages for the week of January 31-February 6 in adults 18-49 were Fox (11.5/29), CBS (1.9/5), ABC (1.8/5), NBC (1.7/5) and CW (0.9/2). In overall total viewers the weekly averages were Fox (32.1 million), CBS (9.3 million), NBC (6.0 million), ABC (5.8 million) and CW (2.0 million).
Season-to-date through 20 weeks, NBC ranks #3 in adults 18-49, up from a #4 ranking at this same point last season, with a 2.6 rating in that key demographic. NBC ranks #3 in adults 25-54 season-to-date, up 3 percent in 25-54 rating versus the first 20 weeks of last year (3.1 vs. 3.0). In total viewers, NBC is also up 4 percent year to year through the first 20 weeks of the season (7.800 million vs. 7.480 million).
NBC highlights for the week of January 31-February 6
* On Monday, “Harry’s Law” maintained its week-two 18-49 rating from the prior week and is the only new drama this season on ABC, NBC, CBS or Fox to finish within a tenth of a rating point of its premiere-week results in its third week on the air. In total viewers, “Harry’s Law” grew 6 percent versus the prior week.
* “Harry’s Law” ranked #1 among the broadcast networks in the time period in adults 18-49, total viewers and most other key measures versus encore telecasts of ABC’s “Castle” and CBS’s “Hawaii Five-0.” This marks the third week in a row that “Harry’s Law” has won the Monday 10-11 p.m. ET hour in total viewers.
* In its three weeks on the air, “Harry’s Law” has earned NBC’s three best 18-49 ratings in this time period since November 1, 2010 and attracted the network’s three biggest overall audiences in the slot, excluding Olympics, in 16 months. “Harry’s Law” was up 40 percent in 18-49 rating and 113 percent in total viewers versus NBC’s non-sports average in this slot during the traditional 2009-10 season.
* On Tuesday, “The Biggest Loser: Couples” matched its highest 18-49 rating and attracted its biggest overall audience of the current cycle. Excluding finales, this was the biggest overall audience for a “Loser” telecast since February 2010.
* “Biggest Loser” gained 24 percent in adults 18-49 and 15 percent or 1.3 million persons in total viewers from its first half-hour to its fourth. “Loser” ranked #2 among the broadcast networks in adults 18-49, total viewers and other key measures in a time period that included competition from CBS’s “NCIS” and “NCIS: LA,” ABC’s “V” and Fox’s encore “Glee” and first-run “Million Dollar Money Drop.”
* Also on Tuesday, “Parenthood” tied for #1 among the broadcast networks at 10 p.m. ET in adults 18-49 and was #1 outright in adults, men and women 18-34 and women 18-49. “Parenthood” has now finished #1 or tied for #1 in adults 18-49 in the 10-11 p.m. ET hour with three of its last four telecasts.
* The “Parenthood” results are likely to increase substantially when Nielsen issues “live plus seven day” results for the week. So far this season, “Parenthood” has added an average 43 percent to its 18-49 rating when going from the previously reported “live plus same day” ratings to its “live plus seven day” results. On a percentage basis, “Parenthood” is the #1 biggest gainer in going from “live plus same day” to “live plus seven” among all primetime series on ABC, CBS, NBC, Fox and CW.
* NBC ranked #2 on Tuesday night among the broadcast networks in adults 18-49, adults 25-54, total viewers and most other key measures, tied for #1 in women 18-49 and was #1 outright among women 18-34.
* On Wednesday, despite competition from “American Idol,” a two-hour edition of “Minute To Win It” hit a new series high in total viewers and scored a season high in 18-49 rating. “Minute” tied for #2 among the broadcast networks in its two-hour time period in adults 18-49 and was #2 outright in total viewers.
* The two-hour edition of “Minute To Win It” generated extraordinary growth from its first half-hour to its fourth, increasing by 113 percent in adults 18-49 and by 91 percent or more than 4.9 million persons in total viewers. The 3.0 rating in adults 18-49 and 9.5 million viewers overall earned by “Minute To Win It” from 9-10 p.m. ET mark the top-rated hour to date for the series.
* Also on Wednesday, “Law & Order: Special Victims Unit” dominated the 10-11 p.m. ET hour among the broadcast networks in all key demographics – adults, men and women 18-49, 18-34 and 25-54. “SVU” outperformed original competition from ABC’s “Off the Map” by 53 percent in 18-49 rating and topped a first-run episode of CBS’s “Blue Bloods” by 81 percent in primetime’s key demo.
* “Law & Order: SVU” was up 26 percent in both 18-49 rating and in total viewers versus its most recent first-run telecast on January 20.
* NBC’s six-comedy Thursday line-up, airing for the first time against all-original competition on the broadcast networks, finished within 8 percent of its 18-49 rating of one week earlier, when the prior-week competition included encore episodes of ABC’s “Grey’s Anatomy” and “Private Practice” and CBS’s “Big Bang Theory,” “CSI” and “The Mentalist.”
* “The Office” on Thursday ranked #2 among the broadcast networks in adults 18-49 and #1 in adults 18-34, men 18-34 and men 18-49 in a time period that included competition from ABC’s “Grey’s Anatomy,” CBS’s “CSI” and Fox’s “Bones,” which benefitted from an “American Idol” lead-in.
* Also on Thursday, “30 Rock” matched NBC’s second highest 18-49 rating in the Thursday 10 p.m. ET half-hour, excluding sports, since April 15, 2010. Despite facing original competition on both ABC and CBS for the first time in this slot, “30 Rock” equaled its 18-49 rating of the prior week when it aired opposite encore episodes of “Private Practice” and “The Mentalist.”
* On Friday, the second season premiere of “Who Do You Think You Are?” set a new series record in total viewers and unearthed NBC biggest overall audience in the Friday 8-9 p.m. ET time period since October 8, while matching the network’s highest 18-49 rating in the hour since that same date.
* Also on Friday, “Dateline NBC” reported its highest 18-49 rating and biggest overall viewership for a Friday telecast in more than a year, delivering week-to-week gains in adults 18-49 and total viewers for the second straight week.
NBC tied for #1 among the broadcast networks Friday night in adults 18-49 and was #1 outright in women 18-49 and women 25-54.
Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Additional NBC highlights for the week of January 31-February 6:
On Monday, Jan. 31 from 8-9 p.m. ET, “Chuck” averaged a 1.7 rating, 5 share in adults 18-49 and 5.6 million viewers overall. It’s worth noting that so far this season, “Chuck” has added an average 26 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure
Monday at 9 p.m. ET, “The Cape” averaged a 1.5/4 in 18-49 and 5.3 million viewers overall, finishing within 0.1 of a rating point of the prior week’s week-two results. “The Cape” grew from its first half-hour to its second by 5 percent in total viewers (to 5.474 million from 5.213 million). “The Cape” has added an average 24 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure.
Monday at 10 p.m. ET, “Harry’s Law” (2.1/6 in 18-49, 11.0 million viewers overall) maintained its week-two 18-49 rating from the prior week and is the only new drama this season on ABC, NBC, CBS or Fox to finish within a tenth of a rating point of its premiere-week results (2.2/6) in its third week on the air. In total viewers, “Harry’s Law” was up 6 percent versus the prior week (11.016 million vs. 10.430 million).
“Harry’s Law” ranked #1 among the broadcast networks in the time period in adults 18-49, adults 25-54, total viewers and most other key measures versus encore telecasts of ABC’s “Castle” and CBS’s “Hawaii Five-0.” This marks the third week in a row that “Harry’s Law” has won the Monday 10-11 p.m. ET hour in total viewers.
From its first half-hour to its second, “Harry’s Law” increased by 10 percent in adults 18-49 (to a 2.2 rating from a 2.0) and by 3 percent in total viewers (11.2 million vs. 10.9 million).
In its three weeks on the air, “Harry’s Law” has earned NBC’s three best 18-49 ratings in this time period since November 1, 2010 and attracted the network’s three biggest overall audiences in the slot, excluding Olympics, in 16 months (since September 14, 2009). The January 31 “Harry’s Law” was up 40 percent in 18-49 rating (2.2 vs. 1.5) and up 113 percent in total viewers (11.016 million vs. 5.103 million) versus NBC’s non-sports average in this slot during the traditional 2009-10 season.
On Tuesday, Feb. 1 from 8-10 p.m. ET, “The Biggest Loser: Couples” (3.3/8 in adults 18-49, 9.2 million viewers overall) matched its highest 18-49 rating and attracted its biggest overall audience of the current cycle. The 3.3 in 18-49 equaled the rating achieved by the current cycle’s premiere on January 4, the highest 18-49 score for a “Biggest Loser” telecast, excluding finales, since May 10, 2010. In total viewers, this was the biggest overall audience for a “Loser” telecast, excluding finales, since February 2, 2010.
“The Biggest Loser: Couples” ranked #2 among ABC, CBS, NBC, Fox and CW in adults 18-49, total viewers and other key measures and was #1 among women 18-34.
From its first half-hour to its fourth, “Biggest Loser” gained 24 percent in adults 18-49 rating (to a 3.6 rating from a 2.9) and 15 percent or 1.3 million persons in total viewers (to 9.9 million from 8.6 million).
Tuesday at 10 p.m. ET, “Parenthood” (2.2/6 in 18-49, 6.2 million viewers overall) tied for #1 among the broadcast networks in adults 18-49 and was #1 outright in adults, men and women 18-34 and women 18-49. For its second half-hour from 10:30-11 p.m. ET, “Parenthood” ranked #1 outright among the broadcast networks in adults 18-49, topping first-run telecasts of CBS’s “The Good Wife” and ABC’s “Detroit 1-8-7.”
“Parenthood” has now finished #1 or tied for #1 in adults 18-49 in the 10-11 p.m. ET hour with three of its last four telecasts.
These “Parenthood” results are likely to increase substantially when Nielsen issues “live plus seven day” results for the week of January 31-February 6. Through the season’s first 18 weeks, “Parenthood” has added an average 43 percent to its 18-49 rating when going from the previously reported “live plus same day” ratings to its “live plus seven day” results. On a percentage basis, “Parenthood” is the #1 biggest gainer in going from “live plus same day” to “live plus seven” among all primetime series on ABC, CBS, NBC, Fox and CW. In total viewers, “Parenthood” is also the #1 biggest gainer in terms of percentage increase in going from “live plus same day” to “live plus seven day,” adding an average 37 percent.
NBC ranked #2 on Tuesday night among ABC, CBS, NBC, Fox and CW in adults 18-49, adults 25-54, total viewers and most other key measures, tied for #1 in women 18-49 and was #1 outright among women 18-34.
On Wednesday, Feb. 2 from 8-10 p.m. ET, a two-hour edition of “Minute To Win It” (2.4/6 in adults 18-49, 7.7 million viewers overall) set a new season high in 18-49 rating, tied its previous series high in 18-49 and hit a new series high in total viewers. “Minute” tied for #2 among the broadcast networks in its two-hour time period in adults 18-49 and was #2 outright in total viewers.
The two-hour edition of “Minute To Win It” generated extraordinary growth from its first half-hour to its fourth, increasing by 113 percent in adults 18-49 (to a 3.4/9 rating/share from a 1.6/4) and by 91 percent or more than 4.9 million persons in total viewers (to 10.4 million from 5.5 million). For its second hour from 9-10 p.m. ET, “Minute To Win It” averaged a 3.0 rating in adults 18-49, tying NBC’s season-high in the time period and finishing within one-tenth of a rating point of #1 in adults 18-49. “Minute” won the 9-10 p.m. hour in adults 25-54.
The 3.0 rating in adults 18-49 and 9.524 million viewers overall earned by “Minute To Win It” from 9-10 p.m. ET mark the top-rated hour to date for the series.
On Wednesday from 10-11 p.m. ET, “Law & Order: Special Victims Unit” (2.9/8 in adults 18-49, 8.8 million viewers overall) dominated the hour among the broadcast networks in all key demographics – adults, men and women 18-49, 18-34 and 25-54. “SVU” outperformed original competition from ABC’s “Off the Map” by 53 percent in 18-49 rating (2.9 vs. a 1.9 for “Off the Map”) and topped a first-run episode of CBS’s “Blue Bloods” by 81 percent (2.9 vs. a 1.6 for “Blue Bloods”).
“Law & Order: SVU” was up 26 percent versus its most recent first-run telecast on January 19 in both 18-49 rating (2.9 vs. a 2.3 on January 19) and total viewers (8.811 million vs. 6.973 million).
So far this season, “Law & Order: Special Victims Unit” added an average 28 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure. In total viewers, “SVU” has added an average 19 percent or more than 1.6 million persons in going from “live plus same day” to “live plus seven day.”
NBC ranked #2 among the broadcast networks in primetime Wednesday night in adults 18-49, adults 18-34, adults 25-54 and other key measures.
On Thursday, Feb. 3 from 8-8:30 p.m. ET, “Community” delivered a 2.0/6 in 18-49 and 4.4 million viewers overall in a highly competitive time period that included Fox’s “American Idol,” CBS’s “Big Bang Theory” and ABC’s “Winter Wipeout.” “Community” was up 5 percent in 18-49 rating versus NBC’s average in this slot for the traditional 2009-10 season (2.0 vs. 1.9, non-sports, “live plus same day”).
So far this season, “Community” has added an average 25 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure, making it the #4 biggest gainer on a percentage basis among half-hour comedies, behind only “The Office,” “Modern Family” and “30 Rock.”
Thursday at 8:30 p.m. ET, “Perfect Couples” delivered a 1.4/4 in 18-49 and 3.1 million viewers overall.
Thursday from 9-9:31 p.m. ET, “The Office” (3.7/9 in adults 18-49, 7.3 million viewers overall) ranked #2 among the broadcast networks in adults 18-49 and #1 in adults 18-34, men 18-34 and men 18-49 in a time period that included competition from ABC’s “Grey’s Anatomy,” CBS’s “CSI” and Fox’s “Bones,” which benefitted from an “American Idol” lead-in.
These results for “The Office” are likely to increase substantially when Nielsen issues “live plus seven day” results for the week of January 31-February 6. So far this season, “The Office” has added an average 31 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure. On a percentage basis, “The Office” is tied as the #1 biggest gainer from “live plus same day” to “live plus seven, ” tied with “Modern Family,” among all half-hour comedies on ABC, CBS, NBC, Fox or CW.
Thursday, from 9:31-10 p.m. ET, “Parks and Recreation” (2.4/6 in 18-49, 4.9 million viewers overall) ranked #1 among the broadcast networks in men 18-34 and #2 in adults 18-34 and other key demos in a time period versus the concluding half-hours of “Grey’s Anatomy,” “CSI” and “Bones.”
Thursday from 10-10:31 p.m. ET, “30 Rock” (2.4/6 in 18-49, 4.8 million viewers overall) matched NBC’s second highest 18-49 rating in this time period, excluding sports, since April 15, 2010. In the half-hour, “30 Rock” ranked #1 among the broadcast networks in adults and men 18-34 versus ABC’s “Private Practice” and CBS’s “The Mentalist.”
Despite facing original competition on both ABC and CBS for the first time in this slot, “30 Rock” matched its 18-49 rating of the prior week when it aired opposite encore episodes of “Private Practice” and “The Mentalist.”
So far this season, “30 Rock” has added an average 28 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure, making it the #3 biggest gainer on a percentage basis among half-hour comedies, behind only “The Office” and “Modern Family.”
Thursday from 10:31-11 p.m. ET, “Outsourced” (1.8/5 in 18-49, 3.7 million viewers overall) ranked #1 among the broadcast networks in men 18-34, tied for #1 in adults 18-34 and was #2 in men 18-49 and men 25-54.
Despite facing original competition on both ABC and CBS for the first time in this slot, “Outsourced” finished within 5 percent or one-tenth of its 18-49 rating of the prior week, when it aired opposite encore episodes of “Private Practice” and “The Mentalist” (with a 1.8 rating this week versus a 1.9 the prior week).
So far this season, “Outsourced” has added an average 24 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure. On a percentage basis, “Outsourced” is the #1 biggest gainer going from “live plus same day” to “live plus seven” among all first-year half-hour comedies on ABC, CBS, NBC, Fox or CW.
Airing for the first time against all-original competition on the broadcast networks, NBC’s six-comedy Thursday line-up finished within 8 percent of its 18-49 rating of one week earlier (2.3 vs. 2.5), when the prior-week competition included encore episodes of ABC’s “Grey’s Anatomy” and “Private Practice” and CBS’s “Big Bang Theory,” “CSI” and “The Mentalist.”
On Friday, Feb. 4 from 8-9 p.m. ET, the second season premiere of “Who Do You Think You Are?” (1.3/4 in 18-49, 7.3 million viewers overall) set a new series record in total viewers, with its viewership of 7.3 million topping the previous high of 7.1 million set on March 19, 2010. “Who Do You Think You Are?” also unearthed NBC biggest overall audience in this time period since October 8 and matched the network’s highest 18-49 rating in the hour since that same date.
In the time period, “Who Do You Think You Are?” tied for #2 among ABC, CBS, NBC, Fox and CW in adults 18-49, ranked #2 outright in adults 25-54 and total viewers and was #1 in women 18-49 and women 25-54.
Friday from 9-11 p.m. ET, “Dateline NBC” (1.9/6 in 18-49, 8.7 million viewers overall) reported its highest 18-49 rating and biggest overall viewership for a Friday telecast in more than a year (since January 8, 2010). “Dateline” delivered week-to-week gains for a second straight week, up versus the prior Friday by 12 percent in 18-49 rating (1.9 vs. 1.7) and 18 percent in total viewers (8.652 million vs. 7.308 million). Versus two weeks earlier, “Dateline” was up by 36 percent in both 18-49 (1.9 vs. 1.4) and total viewers (8.652 million vs. 6.359 million). In its two-hour time period, “Dateline” ranked #2 among ABC, CBS, NBC, Fox and CW in adults 18-49 and ranked #1 in women 18-49 and women 25-54.
For its second hour from 10-11 p.m. ET, “Dateline” ranked #1 among ABC, CBS and NBC in adults 18-49, adults 18-34, adults 25-54 and other key demographics. “Dateline” averaged a 2.1 rating in adults 18-49 from 10-11 p.m., NBC’s highest non-Olympic result in the Friday 10-11 p.m. hour since September 18, 2009.
NBC tied for #1 Friday night among the broadcast networks in adults 18-49 and was #1 outright in women 18-49 and women 25-54.
On Saturday, Feb. 5 at 8 p.m. ET, an encore telecast of “Harry’s Law” averaged a 0.6/2 in 18-49 and 3.8 million viewers overall. Saturday at 9 p.m., a rebroadcast of “Law & Order: Los Angeles” delivered a 0.7/2 in 18-49 and 4.0 million viewers overall.
Saturday from 10-11 p.m. ET, an encore telecast of “Law & Order: Special Victims Unit” (1.0/3 in 18-49, 4.8 million viewers overall) built on its lead-in from the previous hour by 43 percent in 18-49 rating and by 18 percent in total viewers. In the time slot, “SVU” ranked #2 among ABC, CBS and NBC in adults 18-49 and other key categories.
On Sunday, Feb. 6, from 7-8 p.m. ET, an encore telecast of “Who Do You Think You Are?” averaged a 0.3/1 in 18-49 and 1.5 million viewers overall. From 8-9 p.m., a second rebroadcast of “Who Do You Think You Are?” delivered a 0.4/1 in 18-49 and 1.9 million viewers overall.
Sunday from 9-11 p.m. ET, “Dateline NBC” (0.9/2 in 18-49, 3.8 million viewers overall) was the #1 non-sports telecast, ahead of ABC and CBS, in adults 18-49 and adults 25-54. “Dateline” grew from its first half-hour to its fourth by 180 percent in 18-49 rating (to a 1.4 from a 0.5) and by 134 percent or more than 3.1 million persons in total viewers (5.5 million vs. 2.4 million).
Versus Super Bowl Sunday one year ago, NBC’s primetime lineup was up 20 percent in 18-49 rating (0.6 vs. 0.5) and 57 percent in total viewers (2.647 million vs. 1.681 million).
WEEKLY AVERAGES
Average rating, share and audience in each category
ADULTS 18-49
Fox 11.5/29, 15.1 million
CBS 1.9/5, 2.5 million
ABC 1.8/5, 2.3 million
NBC 1.7/5, 2.3 million
CW 0.9/2, 1.2 million
Each rating point equals 1.31 million viewers
ADULTS 25-54
Fox 12.2/28, 15.2 million
CBS 2.8/7, 3.4 million
NBC 2.2/5, 2.7 million
ABC 2.1/5, 2.7 million
CW 0.8/2, 1.1 million
Each rating point equals 1.24 million viewers
TOTAL VIEWERS
Fox 10.9/25, 32.1 million
CBS 3.2/8, 9.3 million
NBC 2.0/5, 6.0 million
ABC 2.0/5, 5.8 million
CW 0.7/2, 2.0 million
Each rating point equals 2.95 million viewers
2010-11 SEASON AVERAGES
Average rating, share and audience in each category
ADULTS 18-49
Fox 3.4/9, 4.5 million
CBS 3.0/8, 4.0 million
NBC 2.6/7, 3.4 million
ABC 2.4/7, 3.2 million
CW 1.0/3, 1.3 million
Each rating point equals 1.31 million viewers
ADULTS 25-54
CBS 4.0/10, 4.9 million
Fox 3.7/9, 4.6 million
NBC 3.1/8, 3.8 million
ABC 3.0/7, 3.7 million
CW 0.9/2, 1.1 million
Each rating point equals 1.24 million viewers
TOTAL VIEWERS
CBS 4.1/10, 11.9 million
Fox 3.2/8, 9.4 million
ABC 2.7//7, 8.3 million
NBC 2.6/7, 7.8 million
CW 0.7/2, 2.1 million
Each rating point equals 2.95 million viewers
(source: NBC)
