Led by “The Office,” “The Biggest Loser” and “Law & Order: SVU,” NBC averaged a 1.6 rating, 5 share in adults 18-49 and 5.7 million viewers overall for the week of February 7-13, according to in-home viewing figures from Nielsen Media Research.
Primetime averages for the week of February 7-13 in adults 18-49 were CBS (3.4/10), Fox (3.3/9), ABC (2.1/6), NBC (1.6/5) and CW (0.8/2). In overall total viewers the weekly averages were CBS (13.1 million), Fox (9.3 million), ABC (6.9 million), NBC (5.7 million) and CW (1.8 million).
NBC highlights for the week of February 7-13
* On Tuesday, “The Biggest Loser: Couples” gained 22 percent in adults 18-49 and 13 percent or more than 1.0 million persons in total viewers from its first half-hour to its fourth. “Loser” ranked #2 among the broadcast networks in adults 25-54 in a time period that included competition from Fox’s “Glee” and “Raising Hope,” CBS’s “NCIS” and “NCIS: LA” and ABC’s “No Ordinary Family” and “V.”
* Also on Tuesday, “Parenthood” ranked #2 among the broadcast networks in its time period in adults 18-49 and adults 25-54 and #1 in adults, men and women 18-34.
* The “Parenthood” results are likely to increase substantially when Nielsen issues “live plus seven day” results for the week. So far this season, “Parenthood” has added an average 43 percent to its 18-49 rating when going from the previously reported “live plus same day” ratings to its “live plus seven day” results. On a percentage basis, “Parenthood” is the #1 biggest gainer in going from “live plus same day” to “live plus seven” among all primetime series on ABC, CBS, NBC, Fox and CW.
* On Wednesday, “Law & Order: Special Victims Unit” won the 10-11 p.m. ET hour in adults 18-49, adults 25-54, adults 18-34 and other key measures. “SVU” grew from its first half-hour to its second in adults 18-49 and total viewers while rival dramas on ABC and CBS declined half-hour to half-hour in both measures.
* Also on Wednesday, a two-hour edition of “Minute To Win It” generated significant growth from its first half-hour to its fourth against tough competition, increasing by 127 percent in adults 18-49 and by 74 percent or 3.4 million persons in total viewers.
* “The Office” on Thursday ranked #2 among the broadcast networks in its half-hour in adults 18-49 and #1 in adults 18-34 and all key adult-male demographics in a time period that included competition from ABC’s “Grey’s Anatomy,” CBS’s “CSI” and Fox’s “Bones,” which benefitted from an “American Idol” lead-in.
* Also on Thursday, “30 Rock” ranked #1 among the broadcast networks in its slot in adults and men 18-34 versus ABC’s “Private Practice” and CBS’s “The Mentalist.” In its four weeks with original episodes in the Thursday 10-10:30 p.m. ET half-hour, “30 Rock” has generated NBC’s four highest 18-49 and total-viewer results in the time period this season.
* On Friday, “Who Do You Think You Are?” grew 8 percent in adults 18-49 versus the prior week’s season premiere to deliver NBC’s highest 18-49 rating in the hour since October 8.
NBC tied for #1 among ABC, CBS, NBC, Fox and CW Friday night in adults 18-49, giving NBC a share of Friday’s #1 position for a second week in a row.
Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Additional NBC highlights for the week of February 7-13:
On Monday, Feb. 7 from 8-9 p.m. ET, “Chuck” averaged a 1.7 rating, 5 share in adults 18-49 and 5.4 million viewers overall. It’s worth noting that so far this season, “Chuck” has added an average 26 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure
Monday at 9 p.m. ET, “The Cape” averaged a 1.3/3 in 18-49 and 5.3 million viewers overall. “The Cape” grew from its first half-hour to its second by 8 percent in 18-49 rating (to a 1.4 from a .1.3) and by 5 percent in total viewers (to 4.679 million from 4.471 million). “The Cape” has added an average 24 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure.
Monday at 10 p.m. ET, “Harry’s Law” (1.7/5 in 18-49, 9.2 million viewers overall) grew from its first half-hour to its second by 13 percent in 18-49 rating (to a 1.8 from a 1.6) and 3 percent in total viewers (9.343 million vs. 9.096 million) while rival dramas “Castle” on ABC and “Hawaii Five-0” on CBS declined half-hour to half-hour in both measures.
In its four weeks on the air, “Harry’s Law” has earned NBC’s four best 18-49 ratings in the time period since November 1, 2010 and attracted the network’s four biggest overall audiences in the slot, excluding Olympics, in 16 months (since September 14, 2009). The February 7 “Harry’s Law” was up 13 percent in 18-49 rating (1.7 vs. 1.5) and up 81 percent in total viewers (9.219 million vs. 5.103 million) versus NBC’s non-sports average in this slot during the traditional 2009-10 season.
On Tuesday, Feb. 8 from 8-10 p.m. ET, “The Biggest Loser: Couples” (3.0/8 in adults 18-49, 8.4 million viewers overall) ranked #2 among the broadcast networks in adults 25-54 and women 25-54 in a two-hour time period that included competition from Fox’s “Glee,” “Raising Hope” and premiere of “Traffic Light,” CBS’s “NCIS” and “NCIS: LA” and ABC’s “No Ordinary Family” and “V.”
From its first half-hour to its fourth, “Biggest Loser” gained 22 percent in adults 18-49 (to a 3.3 rating from a 2.7) and 13 percent or more than 1.0 million persons in total viewers (to 9.1 million from 8.0 million).
Tuesday at 10 p.m. ET, “Parenthood” (1.9/6 in 18-49, 5.2 million viewers overall) ranked #2 among the broadcast networks in adults 18-49 and adults 25-54 and #1 in adults, men and women 18-34.
These “Parenthood” results are likely to increase substantially when Nielsen issues “live plus seven day” results for the week of February 7-13. Through the season’s first 18 weeks, “Parenthood” has added an average 43 percent to its 18-49 rating when going from the previously reported “live plus same day” ratings to its “live plus seven day” results. On a percentage basis, “Parenthood” is the #1 biggest gainer in going from “live plus same day” to “live plus seven” among all primetime series on ABC, CBS, NBC, Fox and CW. In total viewers, “Parenthood” is also the #1 biggest gainer in terms of percentage increase in going from “live plus same day” to “live plus seven day,” adding an average 37 percent.
On Wednesday, Feb. 9 from 8-10 p.m. ET, a two-hour edition of “Minute To Win It” (1.7/5 in adults 18-49, 6.1 million viewers overall) generated significant growth from its first half-hour to its fourth, increasing by 127 percent in adults 18-49 (to a 2.5/6 ratings/share from a 1.1/3) and by 74 percent or 3.4 million persons in total viewers (to 8.0 million from 4.6 million). Among the competing programs “Minute” faced on this night were Fox’s “American Idol,” ABC’s “Modern Family” and premiere of “Mr. Sunshine” and CBS’s “Live to Dance” finale and “Criminal Minds.”
On Wednesday from 10-11 p.m. ET, “Law & Order: Special Victims Unit” (2.6/7 in adults 18-49, 7.9 million viewers overall) won the hour in adults 18-49, adults 25-54, adults 18-34 and other key measures.
“SVU” outperformed first-run competition from CBS’s “Blue Bloods” by 24 percent in 18-49 rating (2.6 vs. a 2.1 for “Blue Bloods”) and topped a first-run episode of ABC’s “Off the Map” by 37 percent (2.6 vs. a 1.9 for “Off the Map”). From its first half-hour to its second, “SVU” grew by 8 percent in 18-49 rating (to a 2.7 from a 2.5) and 5 percent in total viewers (8.1 million vs. 7.7 million), while rival dramas “Blue Bloods” and “Off the Map” declined half-hour to half-hour in both measures.
So far this season, “Law & Order: Special Victims Unit” added an average 28 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure. In total viewers, “SVU” has added an average 19 percent or more than 1.6 million persons in going from “live plus same day” to “live plus seven day.”
On Thursday, Feb. 10 from 8-8:30 p.m. ET, “Community” delivered a 1.8/5 in 18-49 and 3.8 million viewers overall in a highly competitive time period that included Fox’s “American Idol,” CBS’s “Big Bang Theory” and ABC’s “Winter Wipeout.” So far this season, “Community” has added an average 25 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure, making it the #4 biggest gainer on a percentage basis among half-hour comedies, behind only “The Office,” “Modern Family” and “30 Rock.”
Thursday at 8:30 p.m. ET, “Perfect Couples” averaged a 1.5/4 in 18-49 and 3.1 million viewers overall, posting a 7 percent gain week-to-week in 18-49 rating (1.5 vs. 1.4).
Thursday from 9-9:31 p.m. ET, “The Office” (3.5/9 in adults 18-49, 6.9 million viewers overall) ranked #2 among the broadcast networks in adults 18-49 and #1 in adults 18-34 and all key adult-male demographics – men 18-34, men 18-49 and men 25-54 – in a time period that included competition from ABC’s “Grey’s Anatomy,” CBS’s “CSI” and Fox’s “Bones,” which benefitted from an “American Idol” lead-in.
These results for “The Office” are likely to increase substantially when Nielsen issues “live plus seven day” results for the week of February 7-13. So far this season, “The Office” has added an average 31 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure. On a percentage basis, “The Office” is tied as the #1 biggest gainer from “live plus same day” to “live plus seven, ” tied with “Modern Family,” among all half-hour comedies on ABC, CBS, NBC, Fox or CW.
Thursday, from 9:31-10 p.m. ET, “Parks and Recreation” (2.5/7 in 18-49, 5.0 million viewers overall) was up week to week by 4 percent in 18-49 rating (2.5 vs. 2.4) and 2 percent in total viewers (5.0 million vs. 4.9 million). “Parks” ranked #2 among the broadcast networks in adults 18-34 and other key measures and #1 in men 18-34 in a time period versus the concluding half-hours of “Grey’s Anatomy,” “CSI” and “Bones.”
Thursday from 10-10:31 p.m. ET, “30 Rock” (2.3/6 in 18-49, 4.6 million viewers overall) ranked #1 among the broadcast networks in adults and men 18-34 versus ABC’s “Private Practice” and CBS’s “The Mentalist.” In its four weeks with original episodes in the Thursday 10-10:30 p.m. half-hour, “30 Rock” has generated NBC’s four highest 18-49 and total-viewer results in the time period this season
So far this season, “30 Rock” has added an average 28 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure, making it the #3 biggest gainer on a percentage basis among half-hour comedies, behind only “The Office” and “Modern Family.”
Thursday from 10:31-11 p.m. ET, “Outsourced” (1.7/5 in 18-49, 3.6 million viewers overall) ranked #1 among ABC, CBS and NBC in the time slot in adults and men 18-34. In its four weeks in the Thursday 10:30-11 p.m. half-hour, “Outsourced” has generated NBC’s four highest 18-49 ratings in the time period this season.
So far this season, “Outsourced” has added an average 24 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure. On a percentage basis, “Outsourced” is the #1 biggest gainer going from “live plus same day” to “live plus seven” among all first-year half-hour comedies on ABC, CBS, NBC, Fox or CW.
On Friday, Feb. 11 from 8-9 p.m. ET, “Who Do You Think You Are?” (1.4/5 in 18-49, 6.6 million viewers overall) grew 8 percent versus the prior week’s season-premiere telecast in 18-49 (1.4 vs. 1.3), to deliver NBC’s highest 18-49 rating in the time slot since October 8.
In the time period, “Who Do You Think You Are?” ranked #2 among ABC, CBS, NBC, Fox and CW in adults 18-49 and total viewers and was #1 in adults 25-54 (tied), women 25-54 and women 18-49.
Friday from 9-11 p.m. ET, “Dateline NBC” averaged a 1.4/5 in 18-49 and 5.7 million viewers overall. In the time period, “Dateline” tied for #2 among ABC, CBS, NBC, Fox and CW in adults 18-49.
NBC tied for #1 Friday night among ABC, CBS, NBC, Fox and CW in adults 18-49, giving NBC a share of Friday’s #1 position for a second week in a row.
On Saturday, Feb. 12 at 8 p.m. ET, an encore telecast of “Harry’s Law” averaged a 0.4/2 in 18-49 and 3.5 million viewers overall.
Saturday at 9 p.m., a rebroadcast of “Law & Order: Los Angeles” (0.8/3 in 18-49, 4.6 million viewers overall) tracked down NBC’s highest 18-49 rating in this time period since November 6 and biggest overall viewership to date in 12 rebroadcasts for the series in this slot. “Law & Order: Los Angeles” has delivered week-to-week gains in this time period in 18-49 and total viewers with each of its last three encores.
Saturday from 10-11 p.m. ET, an encore telecast of “Law & Order: Special Victims Unit” (1.2/4 in 18-49, 5.9 million viewers overall) finished #1 or tied for #1 among ABC, CBS and NBC in every key ratings category (note: excludes Fox’s NASCAR overrun). The “SVU” rebroadcast captured the show’s highest 18-49 rating in this time period since October 23 and its biggest overall viewership since October 2.
On Sunday, Feb. 13, from 7-9 p.m. ET, “Dateline NBC” averaged a 1.2/3 in 18-49 and 5.3 million viewers overall. “Dateline” delivered NBC’s highest total-viewer result in this time period in the four weeks since the January 16 telecast of the Golden Globes.
Sunday at 9 p.m. ET, a rebroadcast of “Harry’s Law” averaged a 0.8/2 in 18-49 and 4.7 million viewers overall. At 10 p.m. a second rebroadcast of “Harry’s Law” delivered a 0.6/2 in 18-49 and 4.0 million viewers overall.
WEEKLY AVERAGES
Average rating, share and audience in each category
ADULTS 18-49
CBS 3.4/10, 4.5 million
Fox 3.3/9, 4.3 million
ABC 2.1/6, 2.7 million
NBC 1.6/5, 2.1 million
CW 0.8/2, 1.0 million
Each rating point equals 1.31 million viewers
ADULTS 25-54
CBS 4.3/11, 5.4 million
Fox 3.7/10, 4.7 million
ABC 2.6/7, 3.2 million
NBC 2.0/5, 2.5 million
CW 0.7/2, 0.9 million
Each rating point equals 1.24 million viewers
TOTAL VIEWERS
CBS 4.4/12, 13.1 million
Fox 3.2/8, 9.3 million
ABC 2.3/6, 6.9 million
NBC 1.9/5, 5.7 million
CW 0.6/2, 1.8 million
Each rating point equals 2.95 million viewers
2010-11 SEASON AVERAGES
Average rating, share and audience in each category
ADULTS 18-49
Fox 3.4/9, 4.5 million
CBS 3.0/8, 4.0 million
NBC 2.6/7, 3.4 million
ABC 2.4/7, 3.2 million
CW 1.0/3, 1.3 million
Each rating point equals 1.31 million viewers
ADULTS 25-54
CBS 4.0/10, 5.0 million
Fox 3.8/9, 4.7 million
NBC 3.0/8, 3.8 million
ABC 3.0/7, 3.7 million
CW 0.9/2, 1.1 million
Each rating point equals 1.24 million viewers
TOTAL VIEWERS
CBS 4.1/10, 12.0 million
Fox 3.2/8, 9.4 million
ABC 2.8//7, 8.3 million
NBC 2.6/7, 7.7 million
CW 0.7/2, 2.1 million
Each rating point equals 2.95 million viewers
(source: NBC)
