Season to date, The CW is the only network up versus last season in total viewers (+5%, 2.13M) and adults 18-49 (+11%, 1.0/3), while holding even in adults 18-34 (1.1/3), according to most current data through 2/13/11.
For the week of 2/7/11, The CW was flat in most measures versus the same week last year, including total viewers (1.8M), women 18-34 (1.1/3) and adults 18-49 (0.8/2).
Last week (2/7/11), The CW had its most watched Monday night since 12/6/10 (1.7M), with week to week gains in A18-34 (1.1/3) and W18-49 (1.2/5).
90210 saw week to week increases across the board in key demos, up 10% in A18-34 (1.0/3), up 7% in W18-34 (1.5/4), up 8% in W18-49 (1.2/3) and up 11% in A18-49 (0.9/2). It was 90210’s most watched episode since 12/6/10 (1.8M)
GOSSIP GIRL also gained 6% week to week in W18-34 (1.8/5) and 8% in W18-49 (1.3/3) and was even in A18-34 (1.1/3) and A18-49 (0.8/2). It was also GOSSIP GIRL’s most watched episode since 12/6/10 (1.6M).
(source: The CW)
