With four nightly wins and strong deliveries by HOUSE, THE CHICAGO CODE, GLEE, RAISING HOPE, AMERICAN IDOL and FRINGE, FOX ranked No. 1 for the week among Adults 18-49 and Adults 18-34. Season to date, FOX is averaging a 3.5/10 among Adults 18-49 and has widened its lead over the No. 2 network to a full half a ratings point in the adult demo (3.5/10 vs. CBS’ 3.0/8). Key highlights from last week include:
FOX’s Monday drama lineup achieved gains last week:
HOUSE posted a 3.5/9 among Adults 18-49, up +3% from the previous week (3.4/10) in the demo while up +5% in Total Viewers (10.4 vs. 9.9 Mil.). For the night, HOUSE was the #1 program among Adults 18-49 (tie), Adults 18-34, Teens, and Adults 25-54 (tie).
Week three of THE CHICAGO CODE posted a 2.1/5 among Adults 18-49, up +5% from the previous week (2.0/6). THE CHICAGO CODE was also up +7% in Total Viewers from the previous week (7.9 vs. 7.4 Mil).
On Tuesday, FOX’s GLEE, RAISING HOPE and TRAFFIC LIGHT combined to rank #2 for the night among Adults 18-49 and #1 in Adults 18-34, Teens, Women 18-49/18-34.
GLEE posted a 4.4/12 among Adults 18-49, up +5% from the previous week (4.2/12) and was the highest rated program of the night among Adults 18-49 (tie), Adults 18-34, Teens, Women 18-49, and Women 18-34.
RAISING HOPE delivered a 2.4/7 among Adults 18-49, up +9% from the previous week in the adult demo (2.2/6) and up +11% in Total Viewers (6.0 vs. 5.4 Mil).
Week three of TRAFFIC LIGHT posted a 1.6/4 among Adults 18-49, up +14% in the adult demo from the previous week (vs. 1.4/4) and up +14% in Total Viewers (4.0 vs. 3.5 Mil.).
FOX aired two dominant two-hour installments of AMERICAN IDOL on Wednesday and Thursday that helped significantly in closing the ratings gap between IDOL Season 10 and Season 9. In fact, last week FOX posted the highest-rated Thursday night on any network in three years among A18-49 (since 2/28/08) and in four years in Total Viewers (since 3/8/07).
Wednesday’s AMERICAN IDOL drew a 7.9/21 among Adults 18-49 with 22.7 Mil Total Viewers and outperformed the combined 4-net competition for the night by +5% among Adults 18-49 (7.9 vs. 7.5 for ABC/CBS/NBC/CW).
AMERICAN IDOL was the highest rated program of Wednesday night in all key demos and outperformed the next highest rated program of the night by +93% in A18-49 (7.9 vs. Modern Family’s 4.1) and +72% in Total Viewers (22.7 vs. Criminal Minds, 13.2 Mil.).
On Thursday, FOX’s AMERICAN IDOL (7.2/20) again won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
Thursday’s AMERICAN IDOL was up +11% in A18-49 vs. the comparable date last year (7.2/20 vs. 6.5/17 on 2/25/10) and up +20% in Total Viewers (21.8 vs. 18.1 Mil.)
FOX’s Friday lineup of KITCHEN NIGHTMARES and FRINGE held strong, ranking #1 in key male and female demos and #2 among Adults 18-49.
KITCHEN NIGHTMARES (1.6/5) won its 8p hour among Adults 18-49, Adults 18-34, Women 18-49/18-34 and Men 18-49/18-34/25-54.
At 9pm, FRINGE stayed even with its previous week and ranked #1 in Adults 18-34, Women 18-34 (tie) and Men 18-34 (tie).
10/11 FOX Scripted Programs: Live + 7 among Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 2/13/11), FOX’s scripted original programs have shown significant increases among Adults 18-49:
10/11 Season thru 2/13 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
HOUSE 3.8/10 5.1/13 +34%
CHICAGO CODE 2.4/6 2.9/7 +21%
GLEE 5.4/15 6.6/17 +22%
RAISING HOPE 2.7/7 3.2/8 +19%
TRAFFIC LIGHT 1.9/5 2.2/5 +16%
BONES 2.8/8 3.7/10 +32%
FRINGE 1.8/5 2.7/7 +50%
THE SIMPSONS 3.6/9 4.0/10 +11%
BOB’S BURGERS 2.9/7 3.0/7 +3%
THE CLEVELAND SHOW 2.9/7 3.2/8 +10%
FAMILY GUY 3.9/9 4.6/10 +18%
AMERICAN DAD 2.5/6 2.8/7 +12%
10/11 FOX Scripted Programs: Live +7 among Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 2/13/11), FOX’s scripted original programs have shown significant increases among Total Viewers:
10/11 Season thru 2/13 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
HOUSE 10.4 12.9 +24%
CHICAGO CODE 9.5 11.1 +17%
GLEE 13.0 15.6 +20%
RAISING HOPE 6.4 7.4 +16%
TRAFFIC LIGHT 4.6 5.1 +11%
BONES 9.7 11.8 +22%
FRINGE 4.9 6.6 +35%
THE SIMPSONS 8.0 8.7 +9%
BOB’S BURGERS 5.9 6.2 +5%
THE CLEVELAND SHOW 6.2 6.7 +8%
FAMILY GUY 7.8 9.0 +15%
AMERICAN DAD 5.3 5.8 +9%
Weekly Program Rankers
FOX had 4 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WEDNESDAY (No. 2), AMERICAN IDOL- THURSDAY (No. 4), GLEE (No. 5) and HOUSE (No. 11).
FOX had 7 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 3), AMERICAN IDOL- THURSDAY (No. 4), GLEE (No. 5), HOUSE (No. 9), RAISING HOPE (No. 17), FAMILY GUY ENCORE (No. 19 tie) and THE SIMPSONS ENCORE (No. 19 tie).
FOX had 8 of the Top 20 programs among Teens: AMERICAN IDOL- WEDNESDAY (No. 2), GLEE (No. 3 tie), AMERICAN IDOL- THURSDAY (No. 3 tie), RAISING HOPE (No. 7), FAMILY GUY ENCORE (No. 8 tie), THE SIMPSONS ENCORE (No. 8 tie), HOUSE (No. 13) and BOB’S BURGERS (No. 17).
FOX had 3 of the Top 20 programs among Total Viewers: AMERICAN IDOL- WEDNESDAY (No. 3), AMERICAN IDOL- THURSDAY (No. 4) and GLEE (No. 19).
NIGHTLY AND PROGRAM HIGHLIGHTS – FEBRUARY 21 – 27, 2011
MONDAY
8:00-9:01 HOUSE: (ADULTS 18-49: 3.5/9, 10.4 Mil Total Viewers)
9:01-10:00 THE CHICAGO CODE: (ADULTS 18-49: 2.1/5, 7.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (ADULTS 18-49: 2.8/7, 9.2 Mil Total Viewers)
At 8p HOUSE posted a 3.5/9 among Adults 18-49, up +3% from the previous week (3.4/10) in the demo while up +5% in Total Viewers (10.4 vs. 9.9 Mil.) HOUSE won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens. For the night HOUSE was the #1 program among Adults 18-49 (tie), Adults 18-34, Teens, and Adults 25-54 (tie).
At 9p, week three of THE CHICAGO CODE posted a 2.1/5 among Adults 18-49, up +5% from the previous week (2.0/6). THE CHICAGO CODE was up +7% in Total Viewers from the previous week (7.9 vs. 7.4 Mil) and ranked #3 in the hour among Adults 18-49 and Adults 18-34.
FOX ranked #3 for the night in Adults 18-49, #2 in Adults 18-34 and #1 in Teens.
TUESDAY
8:00-9:01 GLEE: (ADULTS 18-49: 4.4/12, 10.6 Mil Total Viewers)
9:01-9:31 RAISING HOPE: (ADULTS 18-49: 2.4/7, 6.0 Mil Total Viewers)
9:31-10:00 TRAFFIC LIGHT: (ADULTS 18-49: 1.6/4, 4.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (ADULTS 18-49: 3.2/9, 7.8 Mil Total Viewers)
GLEE posted a 4.4/12 among Adults 18-49, up +5% from the previous week (4.2/12). GLEE ranked #1 in the 8p hour among Adults 18-49 (tie), Adults 18-34, Teens, Women 18-49, and Women 18-34.
GLEE was the highest rated program of the night in Adults 18-49 (tie) and the highest rated program of the night outright in Adults 18-34, Teens, Women 18-49, and Women 18-34.
At 9p, RAISING HOPE posted a 2.4/7 among Adults 18-49, up +9% from the previous week (2.2/6). RAISING HOPE was up +11% compared to the previous week in Total Viewers (6.0 vs. 5.4 Mil) and was the #2 program of the night behind GLEE in Teens. RAISING HOPE ranked #3 in its half hour among Adults 18-49 and #1 in Adults 18-34 (tie) and Teens.
Week three of TRAFFIC LIGHT at 9:30p posted a 1.6/4 among Adults 18-49, up +14% from the previous week (vs. 1.4/4) and up +14% in Total Viewers (4.0 vs. 3.5 Mil.) TRAFFIC LIGHT ranked #4 in the half hour in Adults 18-49.
FOX’s GLEE, RAISING HOPE and TRAFFIC LIGHT combined to rank #2 for the night in Adults 18-49 and #1 in Adults 18-34, Teens, Women 18-49 and Women 18-34.
WEDNESDAY
8:00-10:00 AMERICAN IDOL: (ADULTS 18-49: 7.9/21, 22.7 Mil Total Viewers)
FOX’s AMERICAN IDOL posted a 7.9/21 among Adults 18-49 with 22.7 Mil Total Viewers and won the night in A18-49, Total Viewers, A18-34, Teens and all key demos. In fact, FOX outperformed the combined 4-net competition for the night by +5% in A18-49 (7.9 vs. 7.5 for ABC/CBS/NBC/CW).
FOX outperformed its nearest competitor for the night by +172% in A18-49 (7.9 vs. 2.9 for CBS) and +101% in Total Viewers (22.7 vs. CBS’ 11.3 Mil.).
AMERICAN IDOL was the highest rated program of the night in all key demos and outperformed the next highest rated program of the night by +93% in A18-49 (7.9 vs. Modern Family’s 4.1) and +72% in Total Viewers (22.7 vs. Criminal Minds, 13.2 Mil.).
Compared to last Wednesday’s performance AMERICAN IDOL retained 96% in A18-49 (7.9/21 vs. 8.2/23) and outperformed last Thursday by +4% in A18-49 (vs. 7.6/22). In Total Viewers, AMERICAN IDOL retained 98% of last Wednesday (22.7 vs. 23.2 Mil) and grew over Thursday by +2% (vs. 22.2 Mil.).
AMERICAN IDOL showed significant growth throughout the night gaining in its last half hour versus its first by +23% in A18-49 (8.5 vs. 6.9) and +17% in Total Viewers (23.7 vs. 20.2 Mil).
THURSDAY
8:00-10:00 AMERICAN IDOL: (ADULTS 18-49: 7.2/20, 21.8 Mil Total Viewers)
FOX has won six consecutive in-season Thursday nights for the first time ever in A18-49 and Total Viewers.
FOX posted the highest rated Thursday night on any network this season in A18-49 and Total Viewers. In fact, FOX posted the highest rated Thursday night (ex. sports) on any network in three years among A18-49 (since 2/28/08) and in four years in Total Viewers (since 3/8/07).
FOX’s AMERICAN IDOL posted a 7.2/20 among Adults 18-49 with 21.8 Mil Total Viewers and won the night in A18-49, Total Viewers, A18-34, Teens and all key demos.
FOX outperformed the next highest rated network for the night by +140% in A18-49 (7.2 vs. CBS’ 3.0) and +72% in Total Viewers (21.8 vs. CBS’ 12.7 Mil.)
Compared to last Thursday’s performance AMERICAN IDOL retained 95% among A18-49 (7.2/20 vs. 7.6/22) and retained 98% of its Total Viewers (21.8 vs. 22.2 Mil.)
AMERICAN IDOL is up +11% in A18-49 vs. the comparable date last year (7.2/20 vs. 6.5/17 on 2/25/10) and up +20% in Total Viewers (21.8 vs. 18.1 Mil.)
AMERICAN IDOL was the highest rated program of the night in key demos and bested the next highest rated programs in A18-49, Big Bang Theory by +89% (7.2 vs. 3.8) and in Total Viewers, The Mentalist by +47% (21.8 vs. 14.8 Mil.)
FRIDAY
8:00-9:00 KITCHEN NIGHTMARES: (ADULTS 18-49: 1.6/5, 3.7 Mil Total Viewers)
9:00-10:00 FRINGE: (ADULTS 18-49: 1.5/5, 4.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (ADULTS 18-49: 1.5/5, 3.9 Mil Total Viewers)
KITCHEN NIGHTMARES won its 8p hour among Adults 18-49, Adults 18-34, Women 18-49/18-34 and Men 18-49/18-34/25-54.
At 9pm, FRINGE stayed even with the previous week and ranked #2 from 9-10p among Adults 18-49 and #1 in Adults 18-34, Women 18-34 (tie) and Men 18-34 (tie).
FOX ranked #2 for the night among Adults 18-49 and #1 in Women 18-34 and Men 18-49/18-34.
SATURDAY
8:00-8:30 COPS: (ADULTS 18-49: 1.7/6, 5.3 Mil Total Viewers)
8:30-9:00 COPS (R): (ADULTS 18-49: 1.9/7, 6.1 Mil Total Viewers)
9:00-10:00 AMERICA’S MOST WANTED: (ADULTS 18-49: 1.9/6, 6.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (ADULTS 18-49: 1.8/6, 5.9 Mil Total Viewers)
COPS at 8p and COPS 2 at 8:30p ranked #1 in their respective half hours among Adults 18-49, Adults 18-34/25-54, Total Viewers and all key male and female demos.
At 9p, AMERICA’S MOST WANTED ranked #1 in its hour among Adults 18-49, Adults 18-34/25-54, Total Viewers, and all key male and female demos.
FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34, Adults 25-54, Total Viewers, and all key male and female demos.
SUNDAY
7:00-7:29 THE SIMPSONS (R): (ADULTS 18-49: 1.7/5, 4.0 Mil Total Viewers)
7:29-7:59 AMERICAN DAD (R): (ADULTS 18-49: 1.6/5, 3.5 Mil Total Viewers)
7:59-8:31 SIMPSONS (R): (ADULTS 18-49: 2.2/6, 4.9 Mil Total Viewers)
8:31-9:00 BOB’S BURGERS (R): (ADULTS 18-49: 1.8/4, 3.8 Mil Total Viewers)
9:00-10:00 FAMILY GUY (R): (ADULTS 18-49: 2.0/5, 4.3 Mil Total Viewers)
7:00-10:00 FOX PRIME: (ADULTS 18-49: 1.9/5, 4.1 Mil Total Viewers)
Airing against The Academy Awards on ABC, FOX ranked #2 for the night in Adults 18-49, Adults 18-34 and Teens.
Encores of FOX’s animated line-up began at 7p with THE SIMPSONS (1.7/5), followed by AMERICAN DAD (1.6/5), THE SIMPSONS (2.2/6), BOB’S BURGERS (1.8/4) and a one-hour FAMILY GUY (2.0/5) at 9p.
FEBRUARY 21 – 27, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 3.6/10 FOX 3.0/10 FOX 10.3
ABC 3.3/9 ABC 2.7/9 ABC 10.7
CBS 2.3/7 CBS 1.4/5 CBS 10.4
NBC 1.5/4 NBC 1.2/4 NBC 5.0
(source: FOX)
