• Last week, TeleFutura reported its highest weekly performance among Adults 18-34 (260,000) and 2nd highest weekly average among Total Viewers 2+ (746,000) and Adults 18-49 (437,000) thus far in the 2011/12 Season during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
• In comparison to its prior week performance (02/13/12-02/19/12), TeleFutura produced double-digit percentage increases among Total Viewers 2+ (746,000 vs. 658,000; +13%), Adults 18-49 (437,000 vs. 382,000; +14%) and Adults 18-34 (260,000 vs. 202,000; +29%) during broadcast prime.
• TeleFutura’s M-F 10pm-11pm dramatic series ”El Capo” on its 10th week…
* Drew in 631,000 Total Viewers 2+, 450,000 Adults 18-49 and 249,000 Adults 18-34.
* Generated significant audience growth versus prior week (02/13/12-02/17/12) among Total Viewers 2+ (631,000 vs. 566,000; +11%), Adults 18-49 (450,000 vs. 394,000; +14%) and Adults 18-34 (249,000 vs. 197,000; +26%).
• TeleFutura was the #2 Spanish-language Network during weekend broadcast prime, out-performing Telemundo among Total Viewers 2+ (TF 1,027,000 vs. TEL 987,000; +4% Adv.), Adults 18-49 (TF 606,000 vs. TEL 567,000; +7% Adv.) and Adults 18-34 (TF 370,000 vs. TEL 354,000; +5% Adv.).
* On Sunday night (February 26, 2012) in the 7pm-11pm block, TeleFutura’s back-to-back primetime feature films on “Cine de las Estrellas: Terror Bajo El Agua” (“ROGUE”) and “Cine de las Estrellas: Resident Evil: La Extincion” “RESIDENT EVIL: EXTINCTION” beat Telemundo’s prime time programming which included “Pa’Lante con Cristina,” and “Cine Millonario: Ice Age 2: The Meltdown” among Total Viewers 2+ (TF 1,352,000 vs. TEL 1,048,000; +29% Adv.), Adults 18-49 (TF 782,000 vs. TEL 577,000; +36% Adv.) and Adults 18-34 (TF 494,000 vs. TEL 335,000; +47% Adv.).
* In fact, head-to-head in the 7pm-9pm block on Sunday night, TeleFutura ‘s “Cine de las Estrellas: Terror Bajo El Agua” (“ROGUE”) delivered significantly more viewers than Telemundo’s airing of “Pa’Lante con Cristina” among Total Viewers 2+ (TF 1,497,000 vs. TEL 775,000; +93%), Adults 18-49 (TF 826000 vs. TEL 448,000; +84% Adv.) and Adults 18-34 (TF 521000 vs. TEL 240,000; +117% Adv.).
* Additionally, TeleFutura’s “Cine de las Estrellas: Terror Bajo El Agua” (“ROGUE”)..
o Delivered an average audience of 1.5 million Total Viewers 2+, 826,000 Adults 18-49 and 521,000 Adults 18-34.
o As TeleFutura’s highest-ranking primetime telecast last week among Total Viewers 2+, Adults 18-49 and Adults 18-34, the movie airing generated more Adult 18-34 viewers than every single program on Telemundo in broadcast prime.
o Is currently TeleFutura’s highest ranking feature film in the 2011/2012 Season among Adults 18-34 and 2nd highest rated among Total Viewers 2+ and Adults 18-49 during Broadcast Prime.
Source: The Nielsen Company, NPM. TF Current Week (02/20/2012-02/26/2012) vs. Prior Week (02/13/11-02/19/12),
Broadcast Prime (M-Sat 8pm-11pm, Sun 7pm-11pm). TF 2011-12 STD (09/19/11-02/26/12) Feature Films ranker based on Broadcast Prime.
Weekend Broadcast Prime (Sat 8p-11p & Sun 7p-11p) based on Strict Daypart. Live+SD.
(Source: TeleFutura)
