Rebroadcasts of “NCIS” and “NCIS: Los Angeles” Deliver More Viewers than Every Program on the Competition Except “American Idol”.
“Criminal Minds: Suspect Behavior” Wins Its Time Period in All Measures for the Third Time in Four Weeks.
“Undercover Boss” Tops Sunday in Adults 18-49 and Adults 25-54.
CBS had seven of the week’s top 10 programs, including the top five scripted series in viewers and six of the top 10 scripted series in adults 18-49, according to Nielsen live plus same day ratings for the week ending March 13, week 25 of the 2010-2011 television season.
CBS had the top five scripted programs in viewers: THE MENTALIST; NCIS: LOS ANGELES (R); CSI: CRIME SCENE INVESTIGATION; NCIS (R); and THE BIG BANG THEORY.
CBS also had six of the top 10 scripted programs in adults 18-49: THE BIG BANG THEORY; CSI: CRIME SCENE INVESTIGATION; TWO AND A HALF MEN (R); THE MENTALIST; RULES OF ENGAGEMENT; and CSI: MIAMI.
Additionally, rebroadcasts of NCIS and NCIS: LOS ANGELES delivered more viewers than every program on the competition with the exception of “American Idol.”
For the week in viewers: CBS (9.76m), FOX (9.79m), ABC (5.38m) and NBC (5.23m). Season-to-date: CBS (11.97m), FOX (9.77m), ABC (8.27m) and NBC (7.45m).
For the week in key demographics, CBS was second in adults 25-54 (3.0/08) and adults 18-49 (2.1/06). Season-to-date, CBS is first in adults 25-54 (4.0/10) and second in adults 18-49 (3.0/08).
For the week in households: CBS (6.0/10), FOX (5.6/09), ABC (3.4/06) and NBC (3.3/06). Season-to-date, CBS (7.3/12), FOX (5.5/09), ABC (5.1/08) and NBC (4.6/08).
CBS’s Weekly Highlights:
NCIS (R) was first in households (8.3/14) and viewers (13.35m); it was second in adults 25-54 (3.2/08).
NCIS: LOS ANGELES (R) was first in households (8.3/14) and viewers (13.45m); it was second in adults 25-54 (3.6/09) and adults 18-49 (2.6/07).
SURVIVOR: REDEMPTION ISLAND was second in households (6.3/10), viewers (10.96m), adults 25-54 (4.3/11) and adults 18-49 (3.2/09).
CRIMINAL MINDS: SUSPECT BEHAVIOR was first in households (5.8/10), viewers (9.12m), adults 25-54 (3.1/08) and adults 18-49 (2.2/07). CRIMINAL MINDS: SUSPECT BEHAVIOR won its time slot for the fourth consecutive week in viewers and adults 25-54, and in adults 18-49 for the third time in four weeks.
THE BIG BANG THEORY was second in households (7.3/12), viewers (12.06m), adults 25-54 (4.9/13) and adults 18-49 (3.8/11). Compared to the last first-run episode (Feb. 24, 2011), THE BIG BANG THEORY was even in adults 18-49.
RULES OF ENGAGEMENT was second in households (5.7/09), viewers (9.40m), adults 25-54 (3.7/09) and adults 18-49 (2.8/08). Compared to last week, RULES OF ENGAGEMENT was up +14% in households (from 5.0/08), +12% in adults 25-54 (from 3.3/09), +17% in adults 18-49 (from 2.4/07) and added +1.16m viewers (from 8.24m, +14%).
CSI: CRIME SCENE INVESTIGATION was first in households (8.4/14), viewers (13.39m), and adults 25-54 (4.3/11); it was second in adults 18-49 (3.0/09). Compared to the last first-run episode (Feb. 24, 2011), CSI was up +11% in both households (from 7.6/12) and adults 18-49 (from 2.7/07), +13% in adults 25-54 (from 3.8/09) and added +980,000 viewers (from 12.41m, +8%).
THE MENTALIST was first in households (8.9/16), viewers (14.28m), adults 25-54 (4.1/11) and adults 18-49 (2.9/09). Compared to the last first-run episode (Feb. 24, 2011), THE MENTALIST was up +4% in adults 18-49 (from 2.8/08).
— On Friday, CBS was first in households (6.3/12), viewers (10.19m), adults 25-54 (2.5/07) and adults 18-49 (1.7/05).
THE DEFENDERS was first in households (5.2/09), viewers (8.38m) and adults 25-54 (2.1/06); it was second in adults 18-49 (1.3/04).
CSI: NY won its time slot in households (6.5/11), viewers (10.60m), adults 25-54 (2.6/07) and adults 18-49 (1.9/06). Compared to the last first-run episode (Feb. 25, 2011), CSI: NY was up +6% in adults 18-49 (from 1.8/06).
BLUE BLOODS won its time slot in households (7.1/13), viewers (11.60m) and adults 25-54 (2.7/08); it was second in adults 18-49 (1.8/06, -0.1 behind NBC). Compared to the last first-run episode (Feb. 25, 2011), BLUE BLOODS was up +6% in adults 18-49 (from 1.7/06) and even in adults 25-54.
— On Sunday, CBS was first in households (6.4/11), viewers (10.88m), adults 25-54 (3.4/09) and adults 18-49 (2.5/07).
60 MINUTES was first in households (6.7/12), viewers (10.46m), adults 25-54 (2.4/07) and tied for first in adults 18-49 (1.7/06, with ABC).
THE AMAZING RACE 18 was second in households (5.3/09), viewers (9.44m), adults 25-54 (3.6/09) and adults 18-49 (2.7/08, -0.1 behind ABC).
UNDERCOVER BOSS swept its time slot in households (6.7/11), viewers (11.78m), adults 25-54 (4.0/09) and adults 18-49 (3.0/08). Compared to last week, UNDERCOVER BOSS was up +6% in households (from 6.3/10), +8% in adults 25-54 (from 3.7/08), +11% in adults 18-49 (from 2.7/07) and added +690,000 viewers (from 11.09m, +6%). UNDERCOVER BOSS was the night’s #1 program in both adults 25-54 and adults 18-49.
CSI: MIAMI was first in households (7.0/12) and viewers (11.85m); it was second in adults 25-54 (3.7/09, -0.1 behind NBC) and adults 18-49 (2.7/07). CSI: MIAMI scored its best households delivery since Jan. 9, 2011, its second-best adults 25-54 performance of the season, matched its second-best delivery in adults 18-49 this season and posted its second-largest audience this season.
Top CBS programs of the week: #3 THE MENTALIST (an average of 14.28m viewers), #4 NCIS: LOS ANGELES (R) (13.45m), #5 CSI: CRIME SCENE INVESTIGATION (13.39m), #6 NCIS (R) (13.35m), #7 THE BIG BANG THEORY (12.06m), #9 CSI: MIAMI (11.85m), #10 UNDERCOVER BOSS (11.78m), #11 BLUE BLOODS (11.60m), #14 SURVIVOR: REDEMPTION ISLAND (10.96m), #15 CSI: NY (10.60m), #17 60 MINUTES (10.46m), #18 TWO AND A HALF MEN (R) (10.18m), #21 THE AMAZING RACE 18 (9.44m), #22 RULES OF ENGAGEMENT (9.40m), #23 MIKE & MOLLY (R) (9.23m), #24 CRIMINAL MINDS: SUSPECT BEHAVIOR (9.12m), #25 THE DEFENDERS (8.38m), #26 THE GOOD WIFE (R) (8.31m), #27 CRIMINAL MINDS (R) (8.23m) and #30 HAWAII FIVE-0 (R) (7.69m).
Prime averages are based on the following hours of rated broadcasts in Week #25:
CBS – 22 hours
NBC – 22 hours
ABC – 22 hours
FOX – 15 hours
NATIONAL NIELSEN SUMMARY – PRIMETIME
Week #25 of 2010-11 Season (ending: 3/13/11)
2010-11
HOUSEHOLDS
Rtg Sh
CBS 6.0 10
NBC 3.3 6
ABC 3.4 6
FOX 5.6 9
VIEWERS
(000)
CBS 9,759
NBC 5,225
ABC 5,378
FOX 9,787
A25-54
Rtg Sh
CBS 3.0 8
NBC 1.9 5
ABC 2.0 5
FOX 3.9 10
A18-49
Rtg Sh
CBS 2.1 6
NBC 1.5 5
ABC 1.5 5
FOX 3.4 10
A18-34
Rtg Sh
CBS 1.3 5
NBC 1.1 4
ABC 1.1 4
FOX 2.8 10
NATIONAL NIELSEN SUMMARY – PRIMETIME
SEASON-TO-DATE RATINGS REPORT (09/20/10-3/13/11)
2010-11
HOUSEHOLDS
Rtg Sh
CBS 7.3 12
NBC 4.6 8
ABC 5.1 8
FOX 5.5 9
VIEWERS
(000)
CBS 11,974
NBC 7,447
ABC 8,267
FOX 9,769
A25-54
Rtg Sh
CBS 4.0 10
NBC 2.9 7
ABC 3.0 8
FOX 3.9 10
A18-49
Rtg Sh
CBS 3.0 8
NBC 2.5 7
ABC 2.4 7
FOX 3.5 10
A18-34
Rtg Sh
CBS 2.0 6
NBC 2.0 6
ABC 1.9 6
FOX 3.1 10
(source: CBS)
