Week 26: ABC overall No. 3, 'The Bachelor' was solid winner


The Only Major Net to Grow with Young Adults, ABC is Up Over the Prior Week and Same Week Last Year in Both Total Viewers and Adults 18-49.

ABC’s “The Bachelor” and “The Bachelor: After the Final Rose” Rank as the Week’s Top 2 Non-“Idol” Programs, While “Secret Millionaire” Marks Another Top-20 Finish.

ABC Wins Monday with its Highest Adult 18-49 Number in Nearly 1 Year. 

The 15th Season Finale of “The Bachelor” Dominates with ABC’s Largest Audience.
In the Time Period Since November and Top Adult 18-49 Number Since September.

Standing as Monday’s No. 1 TV Show, ABC’s “The Bachelor: After the Final Rose” Beats CBS and NBC Combined by 24% in the 10pm Hour Among Adults 18-49.

Season Finale of ABC’s “V” Produces the Series’ Best Numbers Since January.

ABC’s “Detroit 1-8-7” Generates its Biggest Audience in More than 3 Months.

For the 2nd Consecutive Week, ABC’s Back-to-Back “The Middle” Repeats Beat Out NBC’s Original “Minute To Win It” by Wide Margins.

Marking its 3rd-Strongest-Ever Replay Numbers Against an “American Idol,” ABC’s “Modern Family” Takes Full Control of its Repeat Competition at 9pm.

Opposite the Final Half-Hour of “American Idol,” ABC’s “Mr. Sunshine” Builds its Numbers Week to Week Among Adults 18-34 and Women 18-34.
“Off the Map” Generates Dramatic Year-to-Year Time-Period Growth for ABC.

Taking Second to Fox’s “American Idol” on Thursday at 8pm, ABC’s “Wipeout” Grows its Hour Year to Year and Scores the Series’ Biggest Audience in 6 Weeks.
ABC’s “Supernanny” Series Finale Draws the Show’s Biggest Audience in 2 Months.

Marking its 2nd Straight Week of Viewer and Young Adult Increases, ABC’s “Primetime: What Would You Do?” Posts its Most-Watched Telecast in 7 Weeks.

ABC’s “Secret Millionaire” Finishes No. 1 in its Slot for the 3rd Week in a Row In Adults 18-49, Continuing to Generate Strong Year-to-Year Time Period Gains.

Surging Over its Most Recent Airing in February 2010 by Double-Digit Percentages, ABC’s “Shark Tank” Returns with Series-High Results in Viewers and Young Adults.

WEEK NO. 26:   ADULTS 18-49        TOTAL VIEWERS
              No.1  FOX 3.2   No.1 FOX     9,370,000
              No.2  CBS 2.0   No.2 CBS     7,980,000
              No.3  ABC 1.9   No.3 ABC     6,310,000
              No.4  NBC 1.5   No.4 NBC     5,430,000
              No.5  CW  0.4   No.5 CW      1,060,000

WEEK No. 26:
During the week of March 14, 2011, ABC claimed 2 of the Top 4 TV shows on both Total Viewers and Adults 18-49, with “The Bachelor: After the Final Rose” (No. 3/No. 3) and “The Bachelor” (No. 4/No. 4) running behind only the two weekly installments of “American Idol.”  In addition, for the 3rd time in as many weeks on the air, ABC’s freshman “Secret Millionaire” posted a Top-20 finish in both viewers and young adults (No. 16/No. 19).

ABC built substantially over the prior week in Total Viewers (+17% – 6.3 million vs. 5.4 million) and Adults 18-49 (+27% – 1.9/6 vs. 1.5/5), standing as the only major net to post week-to-week gains with young adults.  Additionally, ABC qualified as the only major net to score increases over the same week last year with young adults, jumping year to year by 17% in viewers and by 19% in Adults 18-49 (w/o 3/15/10 = 5.4 million and 1.6/5).

With the season finale of “The Bachelor” and “The Bachelor: After the Final Rose” special, ABC posted a definitive Monday victory, beating runner-up Fox’s original lineup (“House”/”The Chicago Code”) by 5.0 million viewers (13.9 million vs. 8.9 million) and by 70% in Adults 18-49 (4.6/13 vs. 2.7/8).  In fact, ABC won all 6 half-hours on Monday night in viewers and young adults.

Hitting a season high in Adults 18-49, ABC posted its top-rated Monday in close to 1 year – since 3/29/10.

“The Bachelor” (8:00-10:01 p.m.)
ABC’s 15th season finale of “The Bachelor” turned in a time-period dominant 13.9 million viewers and a 4.5 rating, 12 share in Adults 18-49, putting the Network into first place in the 2-hour time period for the 4th straight week.  In addition, ABC earned first place the 2-hour time slot among Adults 18-34 for the 7th consecutive week.  

“The Bachelor” built its audience during each half-hour in its time period, jumping by 3.4 million viewers (12.5 million to 15.9 million) and by 36% Adults 18-49 (3.9/12 to 5.3/14) from its first half-hour to its final half-hour, as Brad Womack proposed to Emily Maynard.

The finale produced ABC’s biggest audience in the time period since November and its top Adult 18-49 number since September – since 11/22/10 and 9/27/10, respectively.

Surging week to week by 3.9 million viewers and by 45% in young adults (10.0 million & 3.1/9 in Adults 18-49 on 3/7/11), “The Bachelor” marked a season-high performance.  In addition, “The Bachelor” generated its 3rd-most-watched finale in the show’s last 11 seasons – since Fall 2003 on 11/19/03.   

“The Bachelor: After the Final Rose” (10:01-11:00 p.m.)
ABC’s “The Bachelor: After the Final Rose” towered over the 10 o’clock hour in Total Viewers (14.0 million) and Adults 18-49 (4.7/13), finishing well ahead of NBC’s original “Harry’s Law” (10.2 million and 1.8/5) and CBS’ encore “Hawaii Five-0” (7.5 million & 2.0/5).  In fact among Adults 18-49, “The Bachelor” special beat the combined young adult delivery of CBS and NBC by 24% (4.7/13 vs. 3.8/10).   Building on its lead-in, “The Bachelor: After the Final Rose” stood as Monday’s No. 1 TV program in both Total Viewers and Adults 18-49.

In Total Viewers and Adults 18-49, the special generated ABC’s top numbers in the time period in nearly 1 year – since 3/29/10 and 3/1/10, respectively.  

“The Bachelor: After the Final Rose” posted the special’s 2nd most-watched telecast ever and its 3rd-highest numbers ever in Adults 18-49.  

“V” (9:00-10:01 p.m.)
The 2nd season finale of ABC’s “V” posted gains over the prior week in all key Adult and Men demos, attracting the show’s largest overall audience (5.5 million) and equaling its top Adult 18-49 number (1.9/5) since mid-January – since 1/18/11. Further, “V” matched its 2nd-best rating in Men 25-54 (2.5/7) of the season.

The ABC drama ranked No. 1 in the 9 o’clock hour in Men 18-49 (2.0/6-tie), standing as the No. 2 TV show among the major broadcast nets on Tuesday (tie).

“Detroit 1-8-7” (10:01-11:00 p.m.)
Gaining week to week in Total Viewers (+10% – 5.6 million vs. 5.1 million) and Adults 18-49 (+9% – 1.2/4 vs. 1.1/3), ABC’s “Detroit 1-8-7” generated its most-watched telecast and tied its 2nd-highest number in Adults 18-49 since the beginning of December – since 12/7/10.

“Detroit 1-8-7” ran No. 2 against its CBS and NBC competition in the 10 o’clock hour among viewers and young adults (tie), while finishing No. 1 in the hour in key Men (M18-49-tie/M25-54).

“Detroit 1-8-7” continued to draw a larger audience year to year to Tuesday’s 10:00 p.m. hour for ABC, improving 30% (5.6 million vs. 4.3 million) over the year-ago night with original drama programming (“FlashForward” on 3/16/10).

Versus the same Wednesday last year (3/17/10), when it also aired a mix of 3 repeat and 2 original programs, ABC posted double-digit percentage increases in both Total Viewers (+24% – 4.7 million vs. 3.8 million) and Adults 18-49 (+15% – 1.5/4 vs. 1.3/4). 

“The Middle”/”The Middle” (8:00-9:00 p.m.)
From 8:00-9:00 p.m., against the first hour of Fox’s “American Idol” and CBS’ “Survivor: Redemption Island,” ABC’s back-to-back repeats of “The Middle” dominated NBC’s original “Minute To Win It” for the 2nd week in a row, beating the NBC gamer by 39% in Total Viewers (4.6 million vs. 3.3 million) and by 20% in Adults 18-49 (1.2/4 vs. 1.0/3). 

“Modern Family” (9:00-9:31 p.m.)
At 9:00 p.m., ABC’s replay “Modern Family” took full control of its repeat competition, topping NBC’s “Law & Order: SVU” by wide margins in Total Viewers (+97% – 5.9 million vs. 3.0 million) and Adults 18-49 (+175% – 2.2/6 vs. 0.8/2). 

In viewers and young adults, “Modern Family” marked its 3rd-highest-ever repeat numbers against an installment of “American Idol.”

“Mr.  Sunshine” (9:31-10:00 p.m.)
Opposite the final segment of “Idol” in the 9:30 p.m. half-hour, ABC’s “Mr. Sunshine” built week to week by 8% in Adults 18-34 (1.4/4 vs. 1.3/4) and by 6% in Women 18-34 (1.7/5 vs. 1.6/5). 

The new comedy improved its time period for ABC over the year-ago night by 1.0 million viewers (4.5 million vs. 3.5 million) and by 38% in Adults 18-49 (1.8/5 vs. 1.3/4).

“Off the Map” (10:00-11:00 p.m.)
In the 10 o’clock hour, ABC’s “Off the Map” once again delivered solid year-to-year time-period increases, boosting the hour by 27% in Total Viewers (4.2 million vs. 3.3 million) and by 18% in Adults 18-49 (1.3/4 vs. 1.1/3) from the year-ago night with original drama programming (“Ugly Betty”).

With a mix of repeat and original series, up against nearly all original programming on the other networks, ABC finished as the second-most-watched network (5.8 million) to an “Idol”-led Fox on Thursday night.  

Please Note:  With the St. Patrick’s Day holiday and the change to Daylight Savings time, overall Adult 18-49 TV usage was down -7% from the prior Thursday (31.9 vs. 34.4). 

Despite the decline in overall TV usage, ABC was up week to week in viewers, posting its best Thursday since February – since 2/24/11.

“Wipeout” (8:00-9:00 p.m.)
ABC’s Spring “Wipeout” opener took second place in the 8 o’clock hour to Fox’s “American Idol” among Total Viewers (7.2 million) and Adults 18-49 (2.1/7), beating CBS’ NCAA Basketball coverage by 24% (1.7/6) and NBC’s original comedies (“Community”/”Perfect Couples”) by 40% (1.5/5) in the key young adult sales demo. 

“Wipeout” generated the series’ most-watched telecast in 6 weeks and hit a 2-month high with Teens 12-17 (2.1/8) – since 2/3/11 and 1/20/11.

ABC’s Spring “Wipeout” improved the hour year to year in Total Viewers (+11%), Adults 18-49 (+11%) and Men 18-49 (+27%) over an original episode of “FlashForward” on the same night last year.

“Private Practice” (9:00-10:01 p.m.)
A special 9:00 p.m. airing of ABC’s “Private Practice” took second place in its time period to Fox’s “Idol”-driven “Bones” in viewers (6.0 million) and young adults (1.9/6), beating NCAA Basketball (5.2 million and 1.8/6) on CBS and comedies on NBC (“The Office”/”Parks and Recreation” = 3.9 million and 1.6/5).

“Off the Map” (10:01-11:00 p.m.)
During the 10 o’clock hour, a special repeat broadcast of ABC’s “Off the Map” (3.9 million) tied NBC’s original comedies in Total Viewers (“30 Rock”/”Outsourced”).

 “Off the Map” delivered ABC’s biggest audience in the time slot in 3 weeks – since 2/24/11.
Building its overall audience for the 2nd week in a row, ABC generated its most-watched (4.7 million) Friday in 5 weeks – since 2/11/11.

“Supernanny” (8:00-9:00 p.m.)
Surging 19% week to week in viewers (4.4 million vs. 3.7 million), the series finale of ABC’s “Supernanny” attracted the show’s biggest audience in 2 months – since 1/14/11.

“Primetime: What Would You Do?” (9:00-10:00 p.m.)
Gaining viewers and young adults for the 2nd consecutive week, ABC’s “Primetime: What Would You Do?” (5.0 million and 1.5/5) drew is biggest audience in 7 weeks and its highest Adult 18-49 number in 4 weeks – since 1/21/11 and 2/18/11, respectively.  “Primetime: What Would You Do?” stood as the No. 1 regular program among the major nets in its 9 o’clock time period among Adults 18-49 (1.5/5), beating NBC’s “Dateline” (1.3/5) by 15% and Fox’s “Fringe” (1.3/5) by 15%.

Growing week to week in viewers (+4% – 7.0 million vs. 6.7 million) and young adults (+6% – 1.7/5 vs. 1.6/5), ABC finished as the 2nd-most-watched network on Sunday evening. 

“America’s Funniest Home Videos” (7:00-8:00 p.m.)
Opposite CBS’ high-rated NCAA Basketball overrun leading into “60 Minutes,” ABC’s repeat “America’s Funniest Home Videos” earned second place during the 7 o’clock hour in Total Viewers (6.8 million), while ranking No. 1 with Women 18-49 (1.7/6).  “AFV” also stood as the top broadcast show in the hour with Teens 12-17 (1.0/4-tie) and Kids 2-11 (1.6/6). 
“Secret Millionaire” (8:00-9:00 p.m.)
Surging over its lead-in at 8:00 p.m. in viewers (+3.5 million) and young adults (+67%), ABC’s “Secret Millionaire” ranked No. 1 for the 3rd week in a row among Adults 18-49 (2.5/7), tying an NCAA Basketball-boosted CBS’ (“60 Minutes”/”Amazing Race XVIII”).  The broad-appealing ABC unscripted series also won the hour with key Women [W18-49 – 2.9/8 and W25-54 – 4.3/11], while standing as the night’s top-rated broadcast program with Kids 2-11 (1.7/6-tie).  In addition, ABC’s freshman “Secret Millionaire” overshadowed its freshman time period competition, besting NBC’s “America’s Next Great Restaurant” (3.8 million and 1.2/4) by 171% in Total Viewers and by 108% in Adults 18-49.
“Secret Millionaire” continued to greatly improve its time period year to year for ABC, up over the year-ago night with original programming in the hour by 37% in Total Viewers (10.3 million vs. 7.5 million) and by 25% in Adults 18-49 (2.5/7 vs. 2.0/5). 
“Shark Tank SP-3/20” (9:00-10:00 p.m.) 
In the 9 o’clock hour, ABC’s special preview of “Shark Tank” was up sharply from its most-recent telecast in February 2010 (on 2/5/10), gaining 33% in Total Viewers (6.1 million vs. 4.6 million) and 36% in Adults 18-49 (1.9/5 vs. 1.4/4).  In fact among viewers and young adults, ABC’s “Shark Tank” achieved series-high numbers.  Please Note:  “Shark Tank” moves to Friday at 8 o’clock on 3/25/11.

(Source: ABC – The Nielsen Company (National, Live+ Same Day Program Ratings), week of 3/14/11, unless stated otherwise.)