Week 3: ABC No. 2; 'Dancing With The Stars' most-watched TV


The Only Major Net to Grow its Overall Audience Year to Year, ABC is No. 2 for the Week in Viewers and Adults 18-49 and No. 1 in Women 18-34.

“DWTS” is America’s Most-Watched TV Show for the 3rd Straight Week, While “Grey’s” and “Modern Family” Tie as TV’s No. 1 Scripted Series in Adults 18-49.
ABC is the Most-Watched Net for the 3rd Consecutive Monday of the Season.

ABC’s “DWTS” and DWTS: The Results” Post Big Year to Year Growth.

“Castle” is Up Season to Date by 18% in Viewers and 17% in Adults 18-49.

ABC Continues to See Big Year-to-Year Tuesday Gains in Viewers and Young Adults.

“No Ordinary Family” Once Again Delivers for ABC Against Stiff Competition, Building Throughout its Telecast and Scoring Big Year-to-Year Slot Improvement.
“DWTS: The Results” is the Top Draw in its Hour for the 3rd Week in a Row.

“Detroit 1-8-7” Beats NBC’s “Parenthood” in Viewers and Adults 25-54 for the 3rd Week Running, Drawing a Larger Audience to the Hour for ABC Year to Year.

ABC Improves its Wednesday Numbers Year to Year and Week to Week.

“The Middle” Grows its New Time Slot and Builds on its Own Year-Ago Results.

“Better with You” is Up Week to Week, Posting Impressive Lead-in Retention and Widening its Lead Over its Freshman Competition at 8:30pm.

Rising Sharply Over the Same Point Last Season, “Modern Family” Scores The Series’ 2nd-Highest-Ever Ratings Among Young Adults and Key Women.

“Cougar Town” Builds Week to Week, Pulling its 2nd-Biggest Numbers Since January.

As its New Drama Competition Slides Week to Week in the 10 O’clock Hour, ABC’s “The Whole Truth” Increases Over the Prior Week by 8% in Adults 18-49.
“Grey’s” is Thursday’s No. 1 TV Show in Adults 18-49 for 2nd Week Running.

“Private Practice” Widens its Winning Advantage Over “Mentalist” in Adults 18-34.

ABC News “20/20” Surges to No. 1 on Friday at 10pm Among Adults 18-49.

 “Housewives” is Sunday’s No. 1 Entertainment Show in Viewers and Young Adults.

WEEK No. 3:
The only major net to grow its overall audience year to year, ABC earned second place during the week of October 4, 2010, beating out both NBC and Fox among Total Viewers (8.8 million) and Adults 18-49 (2.5/7).  Weekly averages for CBS (nearly 1-hour primetime overrun on Sunday) and NBC (“Sunday Night Football”) were once again boosted by NFL coverage.  For the 3rd straight week this season, the Net ranked No. 1 among Women 18-34 (2.5/8-tie).

Gaining 5% year over year (8.8 million vs. 8.4 million), ABC stood as the only major network to build its overall audience from the same week last year, while CBS, NBC and Fox were each down.  Among Adults 18-49, ABC retained all of its year-ago number, while CBS, NBC and Fox each declined.

Rankings:  ABC claimed the highest-rated scripted TV shows during the week, as “Grey’s Anatomy” and “Modern Family” tied with Fox’s “Glee” as the No. 1 television series in Adults 18-49.  Please note that based on the first round of Live + 7 Day ratings for the new season, both “Grey’s” (+1.4 rating point gain) and “Modern Family” (+1.3 rating point gain) delivered bigger increases in the finalized DVR playback than “Glee” (+1.0 rating point gain).   ABC once again delivered more Top 10 TV shows than any other network, placing 4 of the weekly Top 10 in Adults 18-49:  “Modern Family” and “Grey’s Anatomy” tied at No. 3 (tied as the No. 1 scripted shows), “Dancing with the Stars” – No. 7 (No. 1 unscripted series for the 3rd straight week) and “Desperate Housewives” – No. 10.  For the 3rd consecutive week this season, ABC’s “Dancing with the Stars” qualified as America’s most-watched TV show overall.   

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

ABC won the night for the 3rd straight Monday in Total Viewers.   During prime, ABC outperformed CBS by 5.5 million viewers (16.9 million vs. 11.4 million) and by 3% in Adults 18-49 (3.8/10 vs. 3.7/10).

Improving on its Monday results year to year for the 3rd consecutive week, ABC was up over the same night last season by 2.8 million viewers and by 23% in Adults 18-49 (14.1 million and 3.1/8 on 10/05/09).

“Dancing with the Stars” (8:00-10:01 p.m.)
ABC’s “Dancing with the Stars” led its 2-hour time-slot for the 3rd week running with Total Viewers and across all key Women demos (W18-34/W18-49/W25-54).  “DWTS” outperformed CBS’ original comedy block by 9.0 million viewers (19.9 million vs. 10.9 million) and by 16% in Adults 18-49 (4.3/11 vs. 3.7/10).  

Season to date, “DWTS” improved substantially over its year-ago averages by 3.7 million viewers (20.8 million vs. 17.1 million) and by 24% among Adults 18-49 (4.7/12 vs. 3.8/9).   

“Castle” (10:01-11:00 p.m.)
“Castle” defeated NBC’s “Chase” by its largest margins yet in both Total Viewers (+5.0 million – 10.8 million vs. 5.8 million) and Adults 18-49 (+53% – 2.6/7 vs. 1.7/5).  

ABC’s “Castle” beat CBS’ high-profile reboot, “Hawaii Five-0,” among Women 18-34 (+8% – 2.6/8 vs. 2.4/7) for the 3rd time in 3 weeks.

“Castle” was up sharply over its performance on the same night last year for the 3rd straight telecast, surging by 1.6 million viewers and by 18% in Adults 18-49 (9.2 million and 2.2/6 on 10/05/09).  In fact, compared to the same point last season, “Castle” is up by 1.7 million viewers (10.9 million vs. 9.2 million) and by 17% in Adults 18-49 (2.7/7 vs. 2.3/6).

With its new Tuesday lineup, ABC posted substantial year-to-year gains for the 2nd consecutive week, jumping over the year-ago night (10/6/09) by 2.8 million viewers (11.2 million vs. 8.4 million) and by 30% in Adults 18-49 (2.6/7 vs. 2.0/5). 

“No Ordinary Family” (8:00-9:00 p.m.)
In Tuesday’s 8 o’clock hour, arguably one of the most competitive time periods on TV this season (opposite Fox’s “Glee,” CBS’ “NCIS” and NBC’s “The Biggest Loser”), ABC’s “No Ordinary Family” exhibited solid retention of its week-earlier premiere, while continuing to grow its audience throughout its broadcast and deliver big year-over-year time period growth for ABC. 

In the opening hour of the evening, ABC freshman “No Ordinary Family” (9.0 million and 2.7/8) beat out NBC’s time-period established “The Biggest Loser” (6.5 million and 2.3/7) by 2.5 million viewers and by 17% in Adults 18-49.  Building audience throughout its telecast, “No Ordinary Family” picked up 9% in Total Viewers (8.6 million to 9.4 million) and 12% in Adults 18-49 (2.5/8 to 2.8/8) from its first half-hour to its second half-hour.

“No Ordinary Family” dramatically improved the time period for ABC over the year-ago night, boosting the hour by +73% in Total Viewers and by +80% in Adults 18-49 (5.2 million and 1.5/4 with an original “Shark Tank”).

“Dancing with the Stars: The Results” (9:00-10:01 p.m.)
Increasing from its lead-in and building audience throughout its telecast against stiff competition (CBS’ “NCIS: LA,” NBC’s second hour of “The Biggest Loser” and Fox’s “Glee”-driven comedies “Raising Hope”/”Running Wilde”), ABC’s “Dancing with the Stars: The Results” stood as the most-watched TV show the 9 o’clock hour for the 3rd week in a row.  “DWTS: The Results” (16.7 million and 3.3/9) overshadowed its unscripted competition in the time period, besting “The Biggest Loser” (7.2 million and 2.7/7) by 9.5 million viewers and by 22% in Adults 18-49.  Comedian Margaret Cho was the third celebrity to leave the dance competition this season. 

The ABC dancing results show surged over its year-ago performance by 4.3 million viewers and by 27% in Adults 18-49 (12.4 million and 2.6/7). 

“Detroit 1-8-7” (10:01-11:00 p.m.)
Opposite CBS’ sophomore drama “The Good Wife,” ABC’s “Detroit 1-8-7” qualified as the 2nd-most-watched TV show in the 10 o’clock hour, outdrawing NBC’s sophomore drama “Parenthood” for the 3rd consecutive week (+50% advantage – 7.8 million vs. 5.2 million).  The new ABC drama also finished No. 2 in the hour for the 3rd week running with Adults 25-54, defeating NBC’s “Parenthood” by 9% (2.4/7 vs. 2.2/6).

“Detroit 1-8-7” once again attracted more viewers to ABC in the 10:00 p.m. hour over the year-ago night, growing the time slot year to year by 3% (7.8 million vs. 7.6 million for “The Forgotten”).

Producing improved year-to-year returns, ABC was up over the same Wednesday last year (10/6/09) by 6% in Total Viewers (7.1 million vs. 6.7 million) and by 9% in Adults 18-49 (2.5/7 vs. 2.3/7).  The Net was also up 4% over the prior week among Adults 18-49.

“The Middle” (8:00-8:30 p.m.)
Leading off the night, ABC’s “The Middle” (8.0 million) opened as the 2nd-most-watched TV show in the 8:00 p.m. half-hour to CBS’ “Survivor: Nicaragua,” attracting 27% more viewers than NBC’s “Undercovers” (6.3 million) and 31% more than Fox’s “Hell’s Kitchen” (6.1 million).  The ABC sophomore comedy generated substantial year-to-year time period improvement for ABC, increasing the half-hour by 1.5 million viewers (8.0 million vs. 6.5 million) and by 56% in Adults 18-49 (2.5/8  vs. 1.6/5) from the same night a year ago. 

In fact on average, “The Middle” is growing its new earlier time period for ABC from the same point last season by 14% in Total Viewers and by 32% in Adults 18-49.   “The Middle” is also up over its own performance at the same point last year in both viewers (+14%) and young adults (+13%).

“Better with You” (8:30-9:30 p.m.)
Growing by 5% week to week and exhibiting impressive lead-in retention for ABC at 8:30pm (92%) on its third telecast, “Better with You” (2.3/7) continued to dominate its freshman competition in the half-hour in Adults 18-49, leading NBC’s “Undercovers” by a best-yet margin of 44% (1.6/5) in Week 3 of the season – building steadily from a 19% advantage on Week 1 and a 29% advantage on Week 2.  The new comedy series also boosted the half-hour for ABC by 10% year to year in Adults 18-49 (2.3/7 vs. 2.1/6). 

In addition to building it young adult audience week to week, “Better with You” equaled series-high ratings with key Men (M18-34/M25-54).

“Modern Family” (9:00-9:31 p.m.)
Finishing as Wednesday’s dominant No. 1 TV show for the 3rd consecutive week this season, ABC’s “Modern Family” once again led its 9:00 p.m. half-hour by a strong margin, outdelivering second-place CBS’ “Criminal Minds” by 31% in Adults 18-49 (4.6/12 vs. 3.5/9). 

“Modern Family” built sharply on its year-ago performance, gaining 2.6 million viewers (11.4 million vs. 8.8 million) and 35% in Adults 18-49 (4.6/12 vs. 3.4/9).  On average in its sophomore season, Modern Family’s numbers are up over the same point last season by 14% in Total Viewers and by 26% in Adults 18-49. 

“Modern Family” hit the series’ 2nd-strongest-ever numbers in Adults 18-49 (tie), Adults 18-34 and Women 18-34, behind only its second-season premiere.

“Cougar Town” (9:31-10:00 p.m.)
At 9:30 p.m., “Cougar Town” was up week to week by 7% in Adults 18-49 (3.0/8 vs. 2.8/8), pulling in the series’ 2nd-highest viewer and young adult numbers since January (behind only its season premiere) – since 1/20/10. 

The ABC comedy ranked a strong No. 1 in its time period with Women 18-34, beating its nearest competition by 16% (3.7/10 vs. 3.2/9 – Fox’s “Hell’s Kitchen” and NBC’s “Law & Order: SVU” tied).

“The Whole Truth” (10:00-11:00 p.m.)
Qualifying as the only new network drama to grow week to week in Wednesday’s 10 o’clock hour, as NBC’s “Law & Order: Los Angeles” (-25%) and CBS’ “The Defenders” (-12%) each declined, ABC’s “The Whole Truth” increased 8% over the prior week in Adult 18-49 (1.3/4 vs. 1.2/4).

ABC ran a competitive second on Thursday among Total Viewers (8.1 million) and Adults 18-49 (2.8/8), while finishing No. 1 on the evening for the 2nd week in a row in Adults 18-34 and key Women demos (W18-34/W18-49). 

“Grey’s Anatomy” (9:00-10:01 p.m.)
Surging from its lead-in (+229% in Total Viewers/+318% in Adults 18-49), self-starter “Grey’s Anatomy” soared to the top of the 9 o’clock hour to finish as the No. 1 TV show on Thursday for the 2nd week in a row in Adults 18-49.  Widening its winning advantage in the time period week to week, “Grey’s” (4.6/12) outdelivered runner-up NBC’s comedies by +39% (“The Office”/”Outsourced” – 3.3/9), CBS’ “CSI” by +48% (3.1/8) and Fox’s “Fringe” by +142% (1.9/5). 

“Private Practice” (10:01-11:00 p.m.)
In the 10 o’clock hour, ABC’s “Private Practice” paced a close second to CBS’ “The Mentalist” among Adults 18-49, while topping NBC’s “The Apprentice” by 113% (2.8/8 vs. 1.3/4).  For the 2nd consecutive week, “Private Practice” dominated “The Mentalist” with Adults 18-34, leading its CBS drama competition by an even wider margin of 39% on Week 2 of the season (2.5/8 vs. 1.8/6). 


“20/20” (10:00-11:00 p.m.)
Building sharply on its lead-in at 10:00 p.m. (+77% in Viewers/+100% in AD18-49), ABC News’ “20/20” finished No. 1 in its time period among Adults 18-49 (1.8/6), tying CBS’ Blue Bloods and beating NBC’s “Outlaw” (0.9/3) by 80%.  The ABC newsmagazine also delivered a strong first-place rank in the hour among Women 18-34 (1.8/7), outdelivering “Blue Bloods” (1.3/5) by 38%, respectively.  “20/20” examined the breakout documentary “Catfish,” featuring the exclusive first interview with Angela, the woman at the center of the reality thriller.

“20/20” stood as the No. 2 TV show on the major nets on Friday in Adults 18-49 (1.8/6), while qualifying as the night’s No. 1 show with Adults 18-34 (1.3/5) and Women 18-34 (1.8/7).

The ABC newsmagazine surged week to week by 20% in Total Viewers (5.4 million vs. 4.6 million) and by 64% in Adults 18-49 (1.8/6 vs. 1.1/4), hitting its 2nd-highest number since March with young adults.  Additionally, “20/20” equaled its highest ratings in more than 6 months with Adults 18-34 and Women 18-34 – since 3/26/10.

With coverage of “Saturday Night Football” (Florida State at Miami or USC at Stanford), ABC ranked Saturday against its broadcast rivals in Adults 18-49, outpacing runner-up Fox by 7% (1.6/6 vs. 1.5/5).  

As CBS (overrun during the 7 o’clock hour) and NBC (“Sunday Night Football”) were driven by the NFL coverage on Sunday night, ABC beat out its non-sports driven competition on Fox in both Total Viewers (+3.8 million – 9.0 million vs. 5.2 million) and Adults 18-49 (+8% – 2.6/7 vs. 2.4/7).

“Extreme Makeover: Home Edition (8:00-9:00 p.m.)
Building on its lead-in at 8:00 p.m., ABC’s “Extreme Makeover: Home Edition” topped Fox’s animated comedies in the hour by 2.0 million viewers (8.2 million vs. 6.2 million – “The Simpsons”/”Cleveland Show”).

“Desperate Housewives” (9:00-10:01 p.m.)
Against stiff competition on the night, including another big Sunday Night Football contest on NBC (Philadelphia Eagles-San Francisco 49ers), and an NFL primetime overrun-fueled CBS, ABC’s “Desperate Housewives” registered as Sunday’s No. 1 entertainment TV show among Total Viewers (12.4 million) and Adults 18-49 (3.9/10).  “Housewives” also finished No. 1 against its non-sports competition in its 9 o’clock time slot in viewers and young adults.  For the 3rd week in a row, “Housewives” qualified as Sunday’s No. 1 TV program overall across all key Women demos (W18-34/W18-49/W25-54).
“Brothers & Sisters” (10:01-11:00 p.m.)
Opposite the conclusion of the NFL game and CBS’ combo of “Undercover Boss” and “CSI: Miami,” ABC’s “Brothers & Sisters” finished as the No. 1 TV show in the 10 o’clock hour among Women 18-49 (4.0/11-tie).
              No.1  CBS 3.0   No.1 CBS    11,930,000
              No.2  ABC 2.5   No.2 ABC     8,760,000
              No.3  NBC 2.4   No.3 NBC     6,970,000
              No.3  FOX 2.4   No.4 FOX     6,050,000
              No.5  CW  1.1   No.5 CW      2,310,000

(Source:  ABC – The Nielsen Company (National, Live+ Same Day Program Ratings), week of 10/4/10, unless stated otherwise)