Week of May 2, 2011 to May 8, 201: Last week , TeleFutura attracted 460,000 Total Viewers 2+, 267,000 Adults 18-49 and 148,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
Thus far in the 2010/2011 Season, TeleFutura continues to generate more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/2010 Season among Adults 18-49 (71 nights vs. 57 nights) and Adults 18-34 (72 nights vs. 65 nights).
In its new time and duration (M-F 8pm-9pm), TeleFutura’s novela “Doña Bella,”
Averaged 484,000 Total Viewers 2+, 226,000 Adults 18-49 and 124,000 Adults 18-34 last week.
Reported double-digit percentage growth among Total Viewers 2+ (484,000 vs. 414,000; +17%), Adults 18-49 (226,000 vs. 204,000; +11%) and Adults 18-34 (124,000 vs. 109,000; +14%) versus its previous week performance in the hour. Note: TF “Doña Bella” in its premiere week (04/25/11-04/29/11) aired from 7pm-9pm.
(Source: Univision -The Nielsen Company, NPM (05/02/2011-05/08/2011) M-Sat 8pm-11pm, Sun 7pm-11pm. Season-To-Date: 2010/2011 (09/20/2010-05/08/2011) and 2009/2010 Season-To-Date (09/21/2009-05/09/2010). Live+SD)
