Week 39: NBC good showing w/ 18-34's led by "The Voice"


Led by “The Voice” and “America’s Got Talent,” which were the top two shows of the week in all key measures, and a Stanley Cup Final Game 7 that was the most-watched NHL telecast in 38 years, NBC won the primetime week of June 13-19 in adults 18-49 and total viewers, averaging a 2.0 rating, 7 share in adults 18-49 and 6.3 million viewers overall. 

NBC also ranked #1 this week in adults 18-34, adults 25-54 and all other key demographic measures. This marks NBC’s first weekly primetime win in adults 18-49 since the week of January 3-9 and first #1 finish in total viewers since the week of December 27-January 2.  NBC won four nights this week in adults 18-49 – Tuesday, Wednesday, Friday and Sunday.

NBC programmed the top three shows of the week, and five of the top 10 programs, in primetime’s key demographic of adults 18-49.  “The Voice” was the #1 program of the week in adults 18-49 for the first time. “The Voice also ranked #1 among all programs this week in numerous other key ratings categories, including adults 18-34, adults 25-54 and all key adult-female demographics – women 18-34, women 18-49 and women 25-54.  “The Voice” was also the #1 show of the week among teens 12-17.

“America’s Got Talent” ranked #2 among all programs in adults 18-49.  Wednesday’s telecast of Game 7 of the NHL’s Stanley Cup Final ranked #3, NBC’s Sunday telecast of “Miss USA 2011” ranked #6 (tied) and Monday’s telecast of the Stanley Cup Final Game 6 ranked #9 (tied).

In total viewers this week, “America’s Got Talent” was the #1 program of the week, averaging 12.6 million viewers.  “The Voice” (12.3 million) ranked #2 and Wednesday’s Stanley Cup Final Game 7, with 8.5 million viewers, was #4.  Also among the top 20 programs of the week in total viewers was “Miss USA 2011” (7.4 million, #11) and Friday’s “Dateline” (6.5 million, #17).

Primetime averages for the week of June 13-19 in adults 18-49 were NBC (2.0/7), Fox (1.5/5), ABC (1.2/4), CBS (1.1/3) and CW (0.3/1).  In overall total viewers the weekly averages were NBC (6.3 million), CBS (6.1 million), ABC and Fox (4.1 million) and CW (0.9 million).

(source: NBC)