With “The Voice” and “America’s Got Talent” accounting for the week’s top four telecasts in both adults 18-49 and total viewers, NBC has won the primetime week of June 27-July 3 in adults 18-49 and total viewers, averaging a 1.6 rating, 6 share in adults 18-49 and 5.8 million viewers overall, according to in-home viewing figures from Nielsen Media Research.
It’s the third week in a row NBC has led in adults 18-49 and total viewers, marking the first time since the weeks of February 8-14 through February 22-28, 2010 (during the Vancouver Olympics) that NBC has won both 18-49 and total viewers for three consecutive weeks.
NBC ranked #1 this week among ABC, CBS, NBC and Fox in all key demographic measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers — including a tie for #1 with Fox in men 18-34.
Versus the same week last year, NBC was up by double-digit percentages in every key ratings category, including a gain of 23 percent in adults 18-49 (with a 1.6 rating vs. a 1.3) and an increase of 22 percent in total viewers (5.8 million vs. 4.7 million).
NBC programmed the top four shows of the week on ABC, CBS, NBC, Fox or CW in both adults 18-49 and total viewers. The Tuesday edition of “The Voice” was the #1 program of the week in adults 18-49, followed by the Wednesday telecast of “America’s Got Talent,” the Wednesday “Voice” results show and the Tuesday “Talent.” In total viewers, the Wednesday edition of “America’s Got Talent” was #1 for the week, followed by the Tuesday “Voice,” the Tuesday “Talent” and the Wednesday “Voice.”
This is the fifth week in a row that “The Voice” has been the #1 entertainment telecast in adults 18-49 and “America’s Got Talent” has been #2.
Primetime averages for the week of June 27-July 3 in adults 18-49 were NBC (1.6/6), ABC (1.3/4), Fox (1.2/4), CBS (1.0/3) and CW (0.3/1). In overall total viewers the weekly averages were NBC (5.8 million), CBS (5.5 million), ABC (4.6 million), Fox (3.4 million) and CW (0.7 million).