Week 42: NBC strength 'America's Got Talent' strong 18-49 demo


Paced by “America’s Got Talent,” which was the #1 program of the week in adults 18-49, total viewers and other key measures, NBC has won the primetime week of July 4-10 in adults 18-49, averaging a 1.6 rating, 5 share in adults 18-49 and 5.8 million viewers overall. 

It’s the fourth week in a row NBC has led in adults 18-49, marking the first time since August-September 2008 that NBC has won in adults 18-49 for four consecutive weeks. NBC also ranked #1 this week in adults 25-54 and other key demographic measures.

Versus the same week last year, NBC was up by 7 percent in adults 18-49 (with a 1.6 rating vs. a 1.5), 11 percent in adults 25-54 (2.0 vs. 1.8) and up 12 percent in total viewers (5.8 million vs. 5.2 million).  It’s the fifth week in a row NBC has improved on its year-age results in both 18-49 and total viewers.

Tuesday’s two-hour edition of “America’s Got Talent” was the #1 program of the week in virtually all key ratings measures, including adults 18-49, adults 18-34, adults 25-54, total viewers, teens 12-17 and kids 2-11.  

Altogether, NBC had three programs in the top five, four in the top 10 and six in the top 20 programs of the week in primetime’s key demographic of adults 18-49.  In addition to Tuesday’s two-hour “Talent” at #1, Wednesday’s “America’s Got Talent” and a special Tuesday 8 p.m. ET edition of “Talent” were tied at #3.  NBC’s July 4 telecast of  “Macy’s Fourth of July Fireworks Spectacular” ranked #8 (tied) among all programs in adults 18-49, “Love in the Wild” ranked #11 (tied) and the Friday edition of “Dateline” ranked #19 (tied).

In total viewers, NBC programmed three of the top five and four of the top 10 programs of the week – Tuesday’s two-hour “America’s Got Talent,” with 15.8 million viewers, was #1.  Wednesday’s “America’s Got Talent” (12.8 million) ranked #3, the Tuesday 8 p.m. ET “America’s Got Talent” (12.6 million) was #4 and “Macy’s Fourth of July Fireworks Spectacular” (8.7 million) was #6.

Primetime averages for the week of July 4-10 in adults 18-49 were NBC (1.6/5), ABC (1.4/5), CBS and Fox (1.3/4) and CW (0.3/1).  In overall total viewers the weekly averages were CBS (5.9 million), NBC (5.8 million), ABC (5.2 million), Fox (3.5 million) and CW (0.7 million).

(source; NBC)