TeleFutura Continues To Produce More Nightly Wins over Telemundo Versus The Same Period In The 2009/2010 Season Among Key Demographics.
TeleFutura Highlights – NPM Broadcast Prime Week of 10/18/10: Thus far in the 2010/11 season, TeleFutura continues to produce more nightly wins over Telemundo during Broadcast Prime (M-Sat 8p-11p, Su 7p-11p) versus the same period in the 2009/10 Season among Total Viewers 2+ (15 nights vs. 8 nights), Adults 18-49 (21 nights vs. 10 nights) and Adults 18-34 (20 nights vs. 7 nights).
• TeleFutura’s 10pm novela “India”, in its third week :
ü Attracted 811,000 Total Viewers 2+, 477,000 Adults 18-49 and 263,000 Adults 18-34.
ü Out-performed Telemundo’s “Alguien Te Mira” in the hour for the third consecutive week by double-digit margins among Total Viewers 2+ (TF 811,000 vs. TEL 706,000; +15% Adv.) and Adults 18-49 (TF 477,000 vs. TEL 426,000; +12% Adv.).
• During weekend broadcast prime, TeleFutura beat Telemundo by impressive margins, among ALL key demographics, that included Total Viewers 2+ (TF 888,000 vs. TEL 562,000; +58% Adv.), Adults 18-49 (TF 523,000 vs. TEL 317,000; +65% Adv.) and Adults 18-34 (TF 327,000 vs. TEL 202,000; +62 Adv.).
ü On Saturday night (October 23, 2010) from 8pm-11pm, TeleFutura aired “Fútbol Liga Mexicana: Santos vs. Monterrey” and “Cine de las Estrellas: La Suerte de Slevin,” generating more Total Viewers 2+ (TF 705,000 vs. TEL 316,000; +123% Adv.) , Adults 18-49 (TF 465,000 vs. TEL 191,000; +143% Adv.) and Adults 18-34 (TF 296,000 vs. TEL 106,000; +179% Adv.) than Telemundo’s “Fútbol Estelar: Tigres vs. Unam” and “Futbol Estelar II: Atlas vs. Atlante.”
ü On Sunday night (October 24, 2010) from 7pm-11pm, TeleFutura’s primetime programming that included back-to-back movie airings of “Cine de las Estrellas: El Regreso del Corcel Nergro” and “Cine de las Estrellas Sun 2: El Guardaspaldas” beat Telemundo’s prime time line-up which included “Cine en Casa: Rugrats in Paris The Movie” and “Cine Millonario: Congo” among Total Viewers 2+ (TF 1.0 million vs. TEL 746,000; +37% Adv.), Adults 18-49 (TF 566,000 vs. TEL 412,000; +37% Adv.) and Adults 18-34 (TF 351,000 vs. TEL 273,000; +29% Adv.).
(source: Univision)
