Week 5: TeleFutura drawing audience in 18-34 and 18-49

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Last week, TeleFutura averaged 414,000 Total Viewers 2+, 251,000 Adults 18-49 and 119,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).


 In its 10th week, TeleFutura’s M-F 8pm novela “Reto de Mujer…”

 Drew 361,000 Total Viewers 2+, 211,000 Adults 18-49 and 50,000 Adults 18-34.

 Recorded its HIGHEST weekly audience levels since its premiere on 08/15/11 among Total Viewers 2+ and 2nd highest levels among Adults 18-49.

 Produced week-to-week audience growth among Total Viewers 2+ (361,000 vs. 347,000; +4%) and Adults 18-49 (211,000 vs. 193,000; +9%). 

 Third consecutive week of audience growth among key demographics that included Total Viewers 2+ and Adults 18-49.

For the second consecutive Sunday, TeleFutura out-performed Telemundo’s “Pa’Lante con Cristina” among Total Viewers 2+ (TF 896,000 vs. TEL 848,000; +6% Adv.), Adults 18-49 (TF 540,000 vs. TEL 433,000; +25% Adv.) and Adults 18-34 (TF 299,000 vs. TEL 247,000; +21% Adv.) head-to-head in the 7pm-9pm block with “Cine de las Estrellas” with this week’s feature film “La Replica” (“REPLICANT”).

(Source: Univision – The Nielsen Company, NPM (10/17/2011-10/23/2011) vs. prior week (10/10/2011-10/16/2011).  Broadcast Prime (M-Sat 8pm-11pm, Sun 7pm-11pm), Live+SD)