With its high-rated Tuesday and Wednesday lineups in encores last week, FOX placed fourth for the week but remained solidly in second place for the Fall with a 3.0/8 among Adults 18-49. In fact, FOX still achieved nine out of the Top 20 programs among Teens last week, despite having less first-run programming than usual. Key weekly highlights:
FOX won Monday night with WORLD SERIES GAME 5: SAN FRANCISCO AT TEXAS among Adults 18-49.
WORLD SERIES GAME 5: SAN FRANCISCO AT TEXAS aired from 7:53-10:41p and posted a 4.2/11 among Adults 18-49. This was up +5% versus part one of Game 5 two years ago which did not feature the Yankees (4.0/10 on 10/27/08, Tampa Bay at Philadelphia).
In Total Viewers, last week’s WORLD SERIES GAME 5 was up +13% compared to the 2008 non-Yankees World Series Game 5 part one (15.0 vs. 13.2 Mil.)
FOX also ranked No. 1 on Saturday night among Adults 18-49, Adults 18-34, Adults 25-54, Teens, and Women 18-49/18-34.
COPS at 8p and 8:30p each ranked No. 1 in their respective time periods among Adults 18-49, Adults 18-34, Adults 25-54, Teens and Women 18-49/18-34. COPS at 8p also ranked No. 1 in all key male demos.
At 9p, AMERICA’S MOST WANTED ranked No. 1 in its hour among Adults 18-49, Adults 18-34 (tie), Adults 25-54, Teens and all key female demos.
Halloween-themed episodes of FOX’s Animation Domination favorites drew week over week gains for the FOX Sunday lineup.
THE SIMPSONS at 8p posted a 3.7/9 among Adults 18-49, up +23% versus its most recent original (3.0/9, 10/10/10).
THE CLEVELAND SHOW at 8:30p delivered a 3.0/7 among Adults 18-49 which ties its highest rating of the season so far. In addition, THE CLEVELAND SHOW was up from its most recent original by +15% (2.6/7, 10/10/10).
Airing from 9-9:30p FAMILY GUY posted a 3.8/9 among Adults 18-49, an increase of +12% from 10/10/10 (3.4/9).
AMERICAN DAD finished the night with a 2.9/7 at 9:30p among Adults 18-49, up +16% compared to the last time it was on the air (2.5/6, 10/10/10).
10/11 FOX Scripted Programs: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 10/24/10), FOX’s scripted programs have shown significant increases among Adults 18-49:
10/11 Season thru 10/24 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
House 3.9/10 5.1/13 +31%
Lie to Me 2.0/5 2.6/6 +30%
Glee 4.6/13 5.6/15 +22%
Raising Hope 2.6/7 3.0/8 +15%
Running Wilde 1.7/5 1.9/5 +12%
Bones 2.6/8 3.5/10 +35%
Fringe 2.0/6 2.9/7 +45%
Good Guys 0.8/3 1.0/3 +25%
Simpsons 3.6/10 3.9/11 +8%
Cleveland 2.9/8 3.2/8 +10%
Family Guy 4.1/10 4.8/11 +17%
American Dad 2.7/7 3.1/7 +15%
10/11 FOX Scripted Programs: Live +7 in Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 10/24/10), FOX’s scripted programs have shown significant increases among Total Viewers:
10/11 Season thru 10/24 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
House 10.2 12.8 +25%
Lie to Me 5.6 7.3 +30%
Glee 10.9 12.9 +18%
Raising Hope 6.2 7.0 +13%
Running Wilde 4.0 4.4 +10%
Bones 9.6 11.6 +21%
Fringe 5.4 7.2 +33%
Good Guys 2.4 3.1 +29%
Simpsons 7.7 8.4 +9%
Cleveland 6.3 6.8 +8%
Family Guy 8.3 9.6 +16%
American Dad 5.8 6.4 +10%
Weekly Program Rankers***
FOX had 3 of the Top 20 programs among Adults 18-49: WORLD SERIES GAME #5 (No. 6), FAMILY GUY (No. 11) and THE SIMPSONS (No. 13).
FOX had 5 of the Top 20 programs among Adults 18-34: FAMILY GUY (No. 2), THE SIMPSONS (No. 5), AMERICAN DAD (No. 7), THE CLEVELAND SHOW (No. 8) and WORLD SERIES GAME #5 (No. 9).
FOX had 9 of the Top 20 programs among Teens: FAMILY GUY (No. 1), THE CLEVELAND SHOW (No. 2), THE SIMPSONS (No. 3), AMERICAN DAD (No. 4), WORLD SERIES GAME #5 (No. 6), THE SIMPSONS SP 7:30 PM (No. 7), GLEE/ELECTION 11/2 Special (No. 11), BONES (No. 19 tie) and THE SIMPSONS 11/7 7 pm (No. 19 tie).
FOX had 1 of the Top 20 programs among Total Viewers: WORLD SERIES GAME #5 (No. 5).
***Weekly Rankers exclude all sports pre- and post-games.
Week 10/18-10/24/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – NOVEMBER 1 – 7, 2010
MONDAY
7:53-10:41 WORLD SERIES GAME 5 (GIANTS&RANGERS) (S): (A18-49: 4.2/11, 15.0 Mil Total Viewers)
10:41-11:13 WORLD SERIES POSTGAME (S): (A18-49: 2.7/7, 8.4 Mil Total Viewers)
8:00-11:00 FOX PRIME: (A18-49: 4.1/11, 14.7 Mil Total Viewers)
FOX won the night with WORLD SERIES GAME 5: SAN FRANCISCO AT TEXAS among Adults 18-49.
WORLD SERIES GAME 5: SAN FRANCISCO AT TEXAS from 7:53-10:41p posted a 4.2/11 among Adults 18-49. This is up +5% versus part one of Game 5 two years ago which did not feature the Yankees (4.0/10 on 10/27/08, Tampa Bay at Philadelphia). In Total Viewers, WORLD SERIES GAME 5 was up +13% compared to the 2008 non-Yankees World Series Game 5 part one (15.0 vs. 13.2 Mil.)
TUESDAY
8:00-9:00 GLEE (R): (A18-49: 1.9/5, 5.2 Mil Total Viewers)
9:00-10:00 ELECTION COVERAGE (S): (A18-49: 0.9/3, 2.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.4/4, 4.0 Mil Total Viewers)
At 8p an encore of GLEE posted a 1.9/5 among Adults 18-49. At 9p special FOX NEWS: AMERICA’S ELECTION HEADQUARTERS posted a 0.9/3.
FOX ranked #4 for the night in Adults 18-49.
WEDNESDAY
8:00-10:00 HELL’S KITCHEN (R): (A18-49: 1.3/4, 3.2 Mil Total Viewers)
FOX aired encores of HELL’S KITCHEN at 8p (1.4/4) and 9p (1.3/4) and ranked #4 for the night among Adults 18-49.
THURSDAY
8:00-9:00 BONES: (A18-49: 2.5/7, 9.3 Mil Total Viewers)
9:00-10:00 FRINGE: (A18-49: 1.8/5, 4.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 2.2/6, 7.0 Mil Total Viewers)
FOX’s Thursday night returned after a two week hiatus due to baseball pre-emptions. BONES at 8p posted a 2.5/7 among Adults 18-49 and ranked #2 in the hour among Adults 18-49.
At 9p FRINGE came back to a 1.8/5 among Adults 18-49, ranking #4 in the hour among Adults 18-49.
FOX ranked #4 for the night in Adults 18-49.
FRIDAY
8:00-9:00 HOUSE (R): (A18-49: 1.0/4, 3.4 Mil Total Viewers)
9:00-10:00 GOOD GUYS: (A18-49: 0.8/3, 2.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 0.9/3, 3.1 Mil Total Viewers)
At 8p an encore HOUSE posted a 1.0/4 among Adults 18-49 and THE GOOD GUYS posted a 0.8/3 at 9p.
FOX ranked #5 for the night in Adults 18-49 and #4 among Adults 18-34.
SATURDAY
8:00-8:30 COPS: (A18-49: 1.3/5, 4.2 Mil Total Viewers)
8:30-9:00 COPS (R): (A18-49: 1.5/5, 4.8 Mil Total Viewers)
9:00-10:00 AMERICA’S MOST WANTED: (A18-49: 1.5/5, 4.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.5/5, 4.7 Mil Total Viewers)
COPS at 8p and 8:30p each ranked #1 in their respective time periods among Adults 18-49, Adults 18-34, Adults 25-54, Teens and Women 18-49/18-34. COPS at 8p also ranked No. 1 in all key male demos.
At 9p, AMERICA’S MOST WANTED ranked #1 in its hour among Adults 18-49, Adults 18-34 (tie), Adults 25-54, Teens and all key female demos.
FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34, Adults 25-54, Teens, and Women 18-49/18-34.
SUNDAY
7:00-7:30 SIMPSONS (RS): (A18-49: 1.2/3, 3.2 Mil Total Viewers)
7:30-7:59 SIMPSONS (RS): (A18-49: 1.9/5, 4.4 Mil Total Viewers)
7:59-8:30 SIMPSONS: (A18-49: 3.7/9, 8.0 Mil Total Viewers)
8:30-9:00 CLEVELAND: (A18-49: 3.0/7, 6.7 Mil Total Viewers)
9:00-9:31 FAMILY GUY: (A18-49: 3.8/9, 8.0 Mil Total Viewers)
9:31-10:00 AMERICAN DAD: (A18-49: 2.9/7, 6.3 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 2.8/7, 6.1 Mil Total Viewers)
THE SIMPSONS at 8p posted a 3.7/9 among Adults 18-49, up +23% versus its most recent original (3.0/9, 10/10/10). THE SIMPSONS ranked #3 in the half hour among Adults 18-49 and #1 in Adults 18-34 (tie) and Teens.
CLEVELAND at 8:30p did a 3.0/7 among Adults 18-49. CLEVELAND was up from its most recent original by +15% (2.6/7, 10/10/10) and ranked #2 in the half hour among Adults 18-49 (tie), #2 in Adults 18-34 and #1 in Teens.
Airing from 9-9:30p FAMILY GUY posted a 3.8/9 among Adults 18-49, an increase of +12% from 10/10/10 (3.4/9). FAMILY GUY ranked #3 in the half hour among Adults 18-49, #2 in Adults 18-34 and #1 in Teens.
AMERICAN DAD delivered a 2.9/7 at 9:30p among Adults 18-49, up +16% compared to its last time on the air (2.5/6, 10/10/10). AMERICAN DAD ranked #4 in the 9:30p half hour among Adults 18-49, #2 in Adults 18-34 and #1 in Teens.
FOX ranked #3 for the night among Adults 18-49 and Adults 18-34 and #1 in Teens.
NOVEMBER 1 – 7, 2010
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 2.2/6 FOX 2.0/6 FOX 6.7
ABC 2.5/7 ABC 1.9/6 ABC 9.3
CBS 3.1/9 CBS 2.1/7 CBS 11.7
NBC 2.4/7 NBC 2.0/6 NBC 7.4
NATIONAL NIELSEN RATINGS FOR THE WEEK OF NOVEMBER 1 – 7, 2010
(source: :FOX)
