He was the Group VP of Business Development at Xandr, the advertising and analytics division of AT&T.
Now, he’s the head of strategy and business development at advertising data, measurement and analytics software company EDO Inc.
And, he’s not to be confused with the SVP of Business Development at NATPE who served as Group Publisher of Broadcasting & Cable and Multichannel News under former owner NewBay Media.
It’s a different Charlie Weiss who is now at EDO Inc., which is also welcoming Mark Berner as Vice President of Engineering.
It’s part of a bigger effort at the company, which seeks to expand its convergent TV ad
intelligence and effectiveness abilities.
Weiss is now in charge of strategic and platform partnerships across the media
and data landscape, and reports to EDO President/CEO Kevin Krim.
Krim commented, “We are entering a pivotal stage of disruption in Convergent TV and growth as a company serving this special industry. Mark brings critical engineering and management experience to our growing team of top data science, engineering, and product talent; and Charlie is a proven change agent with an impressive history of building and leading strategic partnerships.”