Passion for the perfect hamburger. That's what Wendy's will be celebrating this summer with a major 25-city, North American taste tour, a create-a-burger contest and a host of companion interactive activities designed for consumers who seek the ultimate hamburger experience.
The six-month tour kicks off this week with stops in Charlotte and Greensboro, NC. Wendy's will invite consumers to create the next great hamburger – a dream burger that just might appear on Wendy's menu one day soon.
Through 8/15, consumers can visit www.ThisIsMyBurger.com to create their own custom hamburger in the "Build Wendy's New Burger" contest. In addition, computer kiosks will be provided at the tour stops, where people can enter the contest.
Participants can choose from 54 ingredients – including sauerkraut, pineapple and pepperoni; 13 kinds of cheese; and 20 condiments, including four types of mayonnaise, as well as the classic lettuce, tomatoes, pickles and onion.
Ten finalists will be selected from 8/24 to 9/24. Consumers will vote for the winner, who will receive 25,000 and potentially have his or her burger added to Wendy's menu. Nine runners-up will receive hamburgers for a year.
The winner of the "Build Wendy's New Burger" contest will be announced in November.