Beginning 5/16, one “Minute to Win It” challenge will be included in every Wendy’s Kids’ Meal bag nationwide for six weeks. This, as part of a licensed NBCUniversal Television Consumer Products Group promotion with Wendy’s restaurants.
The five challenges include “Bucket Head,” “Hang in There,” “Nutstacker,” “Spin Doctor” and “Stack Attack.” Each challenge has a range of difficulty levels for kids and grown-ups so everyone in the family can play. They’re directly inspired by the hit NBC series.
Wendy’s Kids’ Meal bags, toys, and POP displays will be branded with “Minute to Win It” elements. Additionally, a promotional code for a 20% discount on all “Minute to Win It” products, carried at the NBC Online Store (NBCStore.com), will be included within every meal. The promotion will also receive prominent exposure at Wendys.com.
“Minute to Win It” airs Wednesdays and Sundays (8-9 p.m. ET).