Westwood One Podcast Networks Gets Parent Name Rebrand

Say goodbye to the Westwood One Podcast Network.

Starting May 6, it will have a new name — one that reflects WWO’s parent company.

Introducing the Cumulus Podcast Network.

According to the company led by Mary Berner, the move consolidates Cumulus’ national and local podcasts into one entity, “capturing the full breadth and diversity of the portfolio and providing advertisers with a comprehensive offering of podcasts, in addition to streaming, mobile, social and display.”

There will be no change in duties for Cumulus EVP/Corporate Marketing and Westwood One President Suzanne Grimes, who will continue to manage the company’s podcast sales network. 

“Placing our podcasts under the Cumulus umbrella allows us to offer our advertising partners easy access to the company’s full arsenal of digital products,” Grimes said. “This exciting expansion takes our fast-growing podcast network to the next level, as well as simplifies the buying process for agencies and brands, allowing our partners to seamlessly tap into the full power of our premium on-demand audio content.”