What Was The OTT Ad Spend in 2021?


The “streaming war” continues, with players like Netflix facing stiff competition from ad-supported and ad-supported hybrids such as Hulu and Discovery+. It’s a story the digital video PR machine churns out every day in a bid to declare victory over linear television.

While some believe the OTT story is overblown and a bubble could pop in just months, the ad spend for OTT seen in 2021 as determined by MediaRadar is something everyone in broadcast media should take note of.

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