What You Wear on Zoom Matters


A female client in Colombia, a senior insurance executive, recently told veteran PR executive and virtual meeting expert Rosemary Ravinal that she wears her favorite pearl necklace and a silk blouse every time she fires up her video to join a meeting.

Another mid-level manager in healthcare with a dozen direct reports throughout Latin America said she dresses from head to toe for Zoom as if she were back at the office.

A male CEO in fintech wears a shirt and tie without fail to every Teams call.

“All three recognize that what they wear brings their confidence and executive presence to another level,” Ravinal notes in this column. “Large numbers of office workers continue to work remotely with video conferencing at the heart of the workday.  So, the image you project can be critical to your success.”

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