What’s a Commercial?


Bill DugganIn a sign of the times, the 4A’s just recently announced that they will no longer publish their “Television Production Cost Survey.”  The survey originated in 1987 and the last published report represented the twenty-fifth year of this continuing project.

For those twenty-five years, the report provided the industry with a method of benchmarking the industry average cost of producing television commercials, providing data including: 

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