For over 30 years, Ascential-owned WARC has been serving marketers as a data analytics company that has also taken a key role in examining domestic ad expenditures by medium on an annual basis.
WARC’s 2021 U.S. ad spend projections have been released. And, “even in a build-back year,” WARC says, “ad spend in the U.S.” is projected to be pretty significant.