What’s Next for Cross-Platform TV’s Evolution?


The TV industry has evolved faster in the past 18 months than it has in decades. Continual shifts in viewership, audience fragmentation and proliferation of screens have forced all sides of the ecosystem to adapt to a more dynamic TV universe. It’s one in which “TV” now spans linear and streaming platforms. Access to clearer, more accurate data has become paramount to success.

With 2022 already entering its third week, TVSquared compiled the key trends it expects to define this year.

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