Until one week ago, many wondered what the future of Comscore would look like.
Today, it appears a lot of the severe trauma that has enveloped the audience measurement company and its stock may be in its past.
Comscore shares soared 23% on Wednesday morning — a residual effect from the installation of a new CEO and, perhaps, a positive shout-out from the nation’s No. 1 owner of broadcast TV stations during that company’s Q3 earnings call.
