Whip It: TV Time Buys CVM Cloud Platform, Takes New Name

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SANTA MONICA, CALIF. — TV tracking and insights platform TV Time has acquired the company behind a “Content Value Management” cloud platform used by some of the world’s biggest entertainment companies.


The deal, says Los Angeles-based TV Time, is designed to “drive increased customer value through data-driven solutions.”

The company TV Time is acquiring is Mediamorph.

As part of the acquisition, the combined companies will operate under the name Whip Media Group and have offices in Los Angeles, New York City, London, Amsterdam, and Paris.

TV Time provides cross-platform, global consumer insights around television and movies to multinational media companies and content creators.

Its first-party audience data and machine learning engines “offer unique value to these companies by helping them better understand their audiences and enabling them to make more strategic decisions related to marketing, programming, packaging and licensing their content,” the company says.

Meanwhile, Mediamorph’s Content Value Management platform powers more than two-thirds of all global digital transactional revenue for the film and television industries.

Further, Mediamorph tracks and accounts for more than two trillion TVOD, SVOD and AVOD global transactions annually across more than 1,200 platforms and manages over 20 million content avails across providers and distributors.

“Together, our companies offer unparalleled global scale combined with unique data capabilities, to maximize revenue opportunities for our clients across thousands of platforms in more than 150 countries,” said Richard Rosenblatt, TV Time co-founder and CEO. “With this acquisition, we will accelerate our growth and invest in Mediamorph’s CVM platform to build features that provide a competitive advantage to our clients in this increasingly fragmented content market.”

TV Time’s data focuses on experiential television and understanding how consumers are engaging in content, the company adds. “TV Time helps clients to understand the why behind the watch and viewers’ emotional reaction to a series, episode, character, or film – providing clients with valuable sentiment data to demonstrate how their content is more relevant and thus more attractive to an audience than a traditional rating may show.”

— Danielle Tappis

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