White Wins Promotion At Scripps’ KOAA

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The E.W. Scripps Company has promoted the Director of Sales for its NBC affiliate serving Colorado Springs to the role of VP/GM.


Earning the promotion at KOAA-5 after 5 years in the shadow on Pikes Peak is Ross White.

“Ross has a wealth of experience in the local media industry and is a proven leader who has led his sales team to great success,” said Brian Lawlor, Scripps’ President of Local Media. “His knowledge of the news business, the market and the station, along with his commitment to the community, make him the ideal candidate to be the next leader in Colorado Springs for Scripps.”

Prior to joining KOAA, White served as GSM at WMC in Memphis. He began his career at KVII in Amarillo, Tex., as a news photographer, and then as Creative Services Director. He later moved to the sales department at KVII as an account executive and was promoted into several sales leadership positions, including Director of Sales.

“In my time as KOAA director of sales, we have focused on bringing the Scripps mission, ‘We do well by doing good,’ into all aspects of our operation,” White said. “As general manager, I look forward to furthering that mission in the community I call home through a continuing commitment to quality local journalism.”

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