Who Are Nielsen’s Top Revenue-Producing Clients?


NielsenNielsen Holdings recently filed its annual report with the Securities and Exchange Commission and what RBR+TVBR learns about its customer base by examining the filing may surprise you.

The company began in 1923 when Arthur C. Nielsen, Sr. invented an approach to measuring competitive sales results that made the concept of “market share” a practical management tool. Nielsen now has customers in 100 countries.

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