Who’s Buying Podcasting Company Wondery? A Giant

0

An agreement has been reached for one of the biggest digital retailers — and parent to a major OTT video service — to acquire Wondery, a podcast creator and producer.


The deal will see Wondery join Amazon Music, bringing the entity such content as “Dirty John,” “Dr. Death,” “Business Wars,” and “The Shrink Next Door.”

“When the deal closes, nothing will change for listeners, and they’ll continue to be able to access Wondery podcasts through a variety of providers,” Amazon said.

With Amazon Music, “Wondery will be able to provide even more high-quality, innovative content and continue their mission of bringing a world of entertainment and knowledge to their audiences, wherever they listen,” it added.

Amazon Music launched podcasts in September 2020.

“Together with Wondery, we hope to accelerate the growth and evolution of podcasts by bringing creators, hosts, and immersive experiences to even more listeners across the globe, just as we do with music,” Amazon said. “This is a pivotal moment to expand the Amazon Music offering beyond music as listener habits evolve. Our commitment to podcasts, our focus on high quality audio with the Amazon Music HD tier, and our recent partnership with Twitch to bring live streaming into the app, make Amazon Music a premiere destination for creators.”

Completion of this transaction is subject to customary closing conditions.

Terms of the deal have not been announced.


Podcast Business JournalSign up for FREE Daily Podcast News Headlines

All the podcast industry news you need — delivered to your inbox each weekday morning.