Why Do Cable TV Subscribers Still Pay For Service?


Given all of the chatter about OTT, SVOD, AVOD and Fast Channels, the future of cable TV as it has existed for four decades is being questioned by many across the television industry. To some, a MVPD is all about broadband, with TV service greatly diminished.

But, is that an exaggeration? Who still pays for cable TV and why?

Clearlink-owned CableTV.com surveyed Americans who still subscribe to traditional cable to understand why they keep the service.

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