Why TV Viewing Shifts Affect Ad Dollars

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People watching TVThe debate over what constitutes TV measurement, such as how much longer than seven days should be considered currency, and how to quantify digital viewing, is heating up as executives for some television networks have said at their upfronts they’re getting into the measurement game themselves.


Where does that leave Nielsen? Where TV measurement is headed — and how that affects advertising — is a big topic that came up at a Needham investor conference Thursday.

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