Well, it’s now official: WideOrbit, provider of business management software for media companies, announced the acquisition of the assets of Google’s radio automation business, including Google Radio Automation, Maestro and SS32 automation products.
“The acquisition of Google Radio Automation is key to WideOrbit’s strategy to expand our product offering and deliver the most advanced and comprehensive solution to radio broadcasters,” said Eric Mathewson, Founder and CEO of WideOrbit. “This acquisition greatly benefits WideOrbit radio customers and Google’s radio automation customers alike. We welcome the Google Radio Automation employees, customers and partners to the WideOrbit family.”
The 3,600 Google Radio Automation customers around the globe will now be able to expand their automation system to work seamlessly with WideOrbit’s WO Traffic for end-to-end operations.
“We are pleased that WideOrbit will be able to take advantage of Google’s radio automation technology as they continue to develop their business,” said Jim Woods, Director of Product Management at Google. “We are confident that WideOrbit will make every effort to improve the technology and serve existing customers at the highest possible level.”