Oscar Mayer brand announced its official partnership with FremantleMedia for sponsorship of American Idol Season 7. Meanwhile, Season 5 finalist Elliott Yamin will help the Oscar Mayer team kick-off the search for the wiener company's next jingle stars on June 13, along with the "Hotdoggers" who drive the company's Wienermobiles, in the Central Courtyard at the Hollywood & Highland Center, just steps away from the Kodak Theatre where the season finale of American Idol took place this week. The hot dog company will use the Idol partnership to support its "Sing the Jingle, Be a Star" promotion via broadcast and online advertising, on-pack, and online at SingtheJingle.com.
Now in its second year, the Oscar Mayer Sing the Jingle, Be a Star contest invites eager songsters to see if they can cut the mustard by singing their own unique rendition of one of the iconic Oscar Mayer jingles. Whether rapped, yodeled or sung in three-part harmony, interested hopefuls are encouraged to put their own relish on the Oscar Mayer Wiener Jingle, the Bologna Song, or an Oscar Mayer Spanish Jingle. Solo artists and — new this year — duos and groups of up to five people — can enter from May 24 to October 31, 2007. As part of the promotion, the American Idol name and imagery will be featured on 250 million packs of Oscar Mayer lunch meats, hot dogs, corn dogs and bacon.
The search will continue throughout the summer, as the Wienermobiles cruise the country hosting open casting calls to give Oscar Mayer fans the opportunity to enter the contest.