Will ‘Big Game’ Ad Rates Return To ’17 Level?


MIAMI — With the National Football League’s Super Bowl LIV scheduled for Sunday, Feb. 2 at the stadium that, appropriately, is home to its own LIV nightclub, ad rates for the “big game” are already the subject of much speculation.

Will they eclipse the rates seen in 2019, the second most expensive ever? Or, will rates seen in 2017 be written into the annals of history as the peak of broadcast TV’s audience delivery capabilities, in terms of dollars?

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