Will Hispanic Growth Grow Advertising Allocations?


The “browning” of America is real. Increasing Hispanic affluence, education, and acculturation is here. With it comes increased spending across an ever-widening array of categories.

How do brands plan accordingly? How have the pandemic and recent calls for social changes impacted the advertising environment?

A panel of diverse players in the game (advertisers, agency buyers and planners, station sales executives) will explore this topic in the latest Hispanic Radio Conference LIVE virtual session, scheduled for Thursday, October 22.

With HRN Chief Strategy Officer Matt Feinberg serving as moderator, four panelists from across the radio industry will provide their point of view on the challenges, successes, and frustrations as it relates to the topic.

Ana Crandell

Multicultural Media Consultant

Jason Hall

EVP/Sales, Estrella Media

Ileana Landon

Director/Radio & Podcasting, NA, Megatrax

Rodolfo Ruiz Sosa

VP/Accounts, PM Agency


Secure your virtual seat at this event now, if you’ve not already done so.
Click here to register for Hispanic Radio Conference LIVE! 

Access to all previous events, including October 15’s appearance by FCC Commissioner Geoffrey Starks, comes with your one-time registration.